BoB Marketing Aptitude PO Solved Paper 2011 (Part 2 of 5)
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- Service Marketing is the same as ________.
- Internet marketing
- Tele-marketing
- Internal Marketing
- Relationship Marketing
- Marketing done by service class employees
- Answer: d
- ‘Push’ marketing style requires ________.
- Proper planning
- Good pushing strength
- Team work
- Ability to identify the products
- Aggressive marketing
- Answer: e
- The Securities Market is governed by the rules which are framed by ________.
- IRDA
- SEBI
- AMFI
- NSE
- BSE
- Answer: b
- Planning for Retirement Saving is a type of ________
- Banking Option
- Stock Market Option
- Branding
- Financial Planning
- Mutual Fund Benefit
- Answer: d
- Absence of a proper Financial Planning can lead to ________
- Balanced investment in Mutual Funds
- Overspending and Debt problems
- Inadequate exposure to share market
- Capital gains
- Planned Future
- Answer: b
- One of the following is not included in the 7 P՚s of Marketing. Find the same ________
- Product
- Price
- Production
- Promotion
- People
- Answer: e
- “SIP” in Mutual Fund business means ________
- Salaried Individuals and Plans
- Systemised Insurance Plans
- Systemised MF Plans
- Systematic Investment Plans
- None of the above
- Answer: d
- Mutual Fund business from existing bank customers can be mobilised by ________
- Outdoor marketing
- Tele-marketing
- Cross-selling
- Internal Marketing
- All of the above
- Answer: c
- Conversion means ________
- Grouping of prospective clients
- Interacting with a prospective client
- Converting a seller to a buyer
- Converting a prospect into a buyer
- Converting an employer into an employee
- Answer: d
- Market Segmentation means
- Territory allocation
- Market Space
- Market place
- Dividing the target group as per their needs
- Sales persons ′ groups
- Answer: d