BoB Marketing Aptitude PO Solved Paper 2011 (Part 5 of 5)

  1. Home Loans are basically ____

    1. Short term finance

    2. Loans given to minors

    3. Long term loans

    4. Loans given for boosting profits

    5. Loans given more to industries

    Answer: c

  2. What does the term HUF means?

    1. Hindu Undivided Family

    2. Hindu Single Family

    3. Heavy Facilities

    4. Hindered Remittances

    5. Term is used for failed transactions

    Answer: a

  3. EMI can be a marketing tool if

    1. EMI is increasing

    2. It is very high

    3. It is very low

    4. EMI has no impact on marketing

    5. EMI is a flat rate

    Answer: c

  4. Channel Finance can be considered only among ____

    1. Supply-chain distributors

    2. Chain snatchers

    3. NRIs

    4. Pensioners

    5. House wives

    Answer: a

  5. Direct Marketing is useful for

    1. Designing products

    2. Sending e-mails

    3. Increased production

    4. Increased job opportunities

    5. None of these

    Answer: e

  6. The pricing strategy for credit cards depends on __

    1. Competition

    2. Customer's income

    3. Customer relations

    4. Customer awareness

    5. Customer usage

    Answer: b

  7. Offsite Marketing means ____

    1. Sales persons

    2. Marketing in the Production Department

    3. ATMs

    4. Marketing inside the Branch

    5. Marketing function outside the Branch

    Answer: e

  8. One of the following is not a Target group for Savings Accounts

    1. Salaried persons

    2. Doctors

    3. Public servants

    4. Insurance agents

    5. Loss making companies

    Answer: e

  9. Rural bank marketing has good scope for ____

    1. Industrial loans.

    2. Corporate loans

    3. NRI loans

    4. Tractor loans

    5. All of the above

    Answer: d

  10. ASBA accounts are a type of ____

    1. Loan accounts

    2. Credit card facilities

    3. Savings accounts

    4. Export-Import remittances

    5. Internet Banking

    Answer: c