CBSE (UGC) NET June-December 2016 Syllabus for Mass Communication and Journalism
CBSE (UGC) NET Mass Communication and Journalism Syllabus 2012
Code No. 63
Subject: Mass Communication and Journalism
- There will be two question papers. CBSE (UGC) NET Mass Communication Paper II and CBSE (UGC) NET Mass Communication Paper III.
- Paper II will consist of 50 questions worth 2 mark each.
- Paper III will consist of 75 questions worth 2 mark each.
CBSE (UGC) NET Mass Communication Paper II & Paper III
- Communication and Journalism-Basic terms, Concepts and definition, Nature and Process.
- Types of Communication.
- Mass Communication-Nature of Media and Content.
- Mass Communication in India-Reach, access and Nature of Audience.
- Role of Media in Society.
- Characteristics of Indian Society-Demographic and Sociological impact of media in general.
- Impact of media on specific audiences-Women, children, etc.
- Mass media effects studies and their limitations.
- Mass campaigns for specific issues-Social concerns, environment, human rights, gender equality.
- The press, radio, television, cinema and traditional form of communication.
- Journalism as a Profession.
- Journalists-Their role and responsibilities.
- Indian Constitution and freedom of press.
- Research Restrictions.
- Ethics and Journalism.
- Careers in Journalism and Mass Media.
- Training-Problems, perception and response by the industry Media management-Principles and practices.
- Professional organisations in Media
- Media Laws in India.
- History of Print and Broadcast media in general with particular reference to India.
- Post-independent developments in print.
- Newspapers-English and Indian language press-major landmarks.
- Magazines-Their role, bookphase and contemporary situation.
- Small newspapers-Problems and prospects.
- Press Commission, Press Councils-Their recommendations and status.
- Development of Radio after independence-Extension role, radio rural forums and local broadcasting-General and specific audience programs.
- Development of Television-Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television-Post-Asiad phase, issues concerns and debates over a period of time.
- Committees in broadcasting-Background, recommendations and implementation.
- Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and prospects for the film industry.
- Communication and theories of social change.
- Role of media in social change-Dominant paradigms.
- Critique of the Dominant paradigm and alternative conception.
- Development initiatives-State, market and the third force (NGO sector).
- Participatory approaches and community media-Ownership and management perspectives.
- Introduction of research methods and process Mass communication research-Historical overview Administrative and critical traditions Effects research-Strengths and Limitations.
- Communication research in India-Landmark studies related to SITE.
- Content analysis-Quantitative and qualitative approaches.
- Market research and its relationship to Communication particularly advertising.
- Sampling techniques-Strengths and Limitations.
- Statistical methods of analysis basics.
- Colonial Structures of Communication.
- Decolonisation and aspirations of nations.
- Conflicts related to media coverage and representation.
- International news agencies-Critique.
- MacBride Commission-Recommendations and policy options.
- Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact.
- Convergence of media-Problems and options.
- Media Policies in an International Context.
- India's position and approach to international communication issues.
- Radio & TV and Video as Media of Communication.
- Grammar of TV & Radio and Video.
- The Production Team.
- Role of Producer.
- Different Types of Programs:
- Writing for Radio
- Writing for TV-Researching for Scripts
- The Visual Language
- Camera Movements
- Basic Theories of Composition-Cues and Commands.
- Formats for Radio-Television-News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama.
- Editing Theory and Practice.
- Sound Design, Microphones, Sets and Lighting.
- Satellite, Cable television, Computers, Microchips.
- Ad copy and Layout.
- Public Relations.
- Public Opinion.
- The Techniques.
- Different forms of writing.
- Printing Technology and Production methods.
- News agencies.
- Syndicates and Freelancing.
- Specialised areas of Journalism.