CBSE (UGC) NET June-December 2016 Syllabus for Mass Communication and Journalism

CBSE (UGC) NET Mass Communication and Journalism Syllabus 2012

Code No. 63

Subject: Mass Communication and Journalism


  • There will be two question papers. CBSE (UGC) NET Mass Communication Paper II and CBSE (UGC) NET Mass Communication Paper III.
  • Paper II will consist of 50 questions worth 2 mark each.
  • Paper III will consist of 75 questions worth 2 mark each.

CBSE (UGC) NET Mass Communication Paper II & Paper III


  • Communication and Journalism-Basic terms, Concepts and definition, Nature and Process.
  • Types of Communication.
  • Mass Communication-Nature of Media and Content.
  • Mass Communication in India-Reach, access and Nature of Audience.


  • Role of Media in Society.
  • Characteristics of Indian Society-Demographic and Sociological impact of media in general.
  • Impact of media on specific audiences-Women, children, etc.
  • Mass media effects studies and their limitations.
  • Mass campaigns for specific issues-Social concerns, environment, human rights, gender equality.
  • The press, radio, television, cinema and traditional form of communication.


  • Journalism as a Profession.
  • Journalists-Their role and responsibilities.
  • Indian Constitution and freedom of press.
  • Research Restrictions.
  • Ethics and Journalism.
  • Careers in Journalism and Mass Media.
  • Training-Problems, perception and response by the industry Media management-Principles and practices.
  • Professional organisations in Media
  • Media Laws in India.


  • History of Print and Broadcast media in general with particular reference to India.
  • Post-independent developments in print.
  • Newspapers-English and Indian language press-major landmarks.
  • Magazines-Their role, bookphase and contemporary situation.
  • Small newspapers-Problems and prospects.
  • Press Commission, Press Councils-Their recommendations and status.
  • Development of Radio after independence-Extension role, radio rural forums and local broadcasting-General and specific audience programs.
  • Development of Television-Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television-Post-Asiad phase, issues concerns and debates over a period of time.
  • Committees in broadcasting-Background, recommendations and implementation.
  • Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and prospects for the film industry.


  • Communication and theories of social change.
  • Role of media in social change-Dominant paradigms.
  • Critique of the Dominant paradigm and alternative conception.
  • Development initiatives-State, market and the third force (NGO sector).
  • Participatory approaches and community media-Ownership and management perspectives.


  • Introduction of research methods and process Mass communication research-Historical overview Administrative and critical traditions Effects research-Strengths and Limitations.
  • Communication research in India-Landmark studies related to SITE.
  • Content analysis-Quantitative and qualitative approaches.
  • Market research and its relationship to Communication particularly advertising.
  • Sampling techniques-Strengths and Limitations.
  • Statistical methods of analysis basics.


  • Colonial Structures of Communication.
  • Decolonisation and aspirations of nations.
  • Conflicts related to media coverage and representation.
  • International news agencies-Critique.
  • MacBride Commission-Recommendations and policy options.
  • Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact.
  • Convergence of media-Problems and options.
  • Media Policies in an International Context.
  • India's position and approach to international communication issues.


  • Radio & TV and Video as Media of Communication.
  • Grammar of TV & Radio and Video.
  • The Production Team.
  • Role of Producer.
  • Different Types of Programs:
  • Writing for Radio
  • Writing for TV-Researching for Scripts
  • The Visual Language
  • Camera Movements
  • Basic Theories of Composition-Cues and Commands.
  • Formats for Radio-Television-News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama.
  • Editing Theory and Practice.
  • Sound Design, Microphones, Sets and Lighting.
  • Satellite, Cable television, Computers, Microchips.


  • Advertising.
  • Marketing.
  • Ad copy and Layout.
  • Public Relations.
  • Public Opinion.
  • Propaganda.


  • The Techniques.
  • Different forms of writing.
  • Printing Technology and Production methods.
  • News agencies.
  • Syndicates and Freelancing.
  • Specialised areas of Journalism.