Aditya Birla Group launches online fashion portal abof.com [ Current Affairs ]

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About Aditya Birla Group: The group was founded by Ghanshyam Das Birla in 1857. Kumar Mangalam Birla is the chairman of Aditya birla group. Aditya Birla group is india’s third largest business group. It operates in 40 countries with more than 1.2 lakh employees across the globe.

  • The group operates in sectors like cement, fertilizers, branded apparel, metals, insulations, BPO’s, financial services, telecom and IT services.
  • Kumar Mangalam Birla is at the 10th spot in the list of the richest people in India according to FORBES report 2015.

About abof. com:

  • Aditya Birla Group has made their debut to the e - commerce market with abof. com.
  • Abof stands for Aditya Birla online fashion.
  • It is an online one stop fashion destination for apparel, footwear and accessories for both men and women.
  • It’s unique features include a 3D - trial room in which the customers can view themselves by inputting their basic body proportions. Hence, they can see how the product looks on their body.
  • Aditya birla group already has fashion spaces like Madura fashion and pantaloons.
  • So Abof. com can be a tough competitor for other e - commerce fashion stores like Myntra, Jabong. com etc.
  • Unlike other shopping websites abof will not give any discounts.
  • The website will mostly cater to age groups between 18 - 25.
  • Mr. Prashant Gupta is the chairman and CEO of abof. com
  • The website also offers fastest delivery of branded clothes.

- Published on: October 19, 2015