Amitabh Bachchan Brand Ambassador for Campaign against Hepatitis B [ Current Affairs ]


Megastar Amitabh Bachchan was appointed as the brand ambassador for Union Government’s campaign against Hepatitis B, a critical public problem in India. In April 2015, the campaign against Hepatitis B will be launched and it is a part of the Union Government’s ambitious child immunization programme named Mission Indradhanush, against seven vaccine-preventable diseases.

  • Mission “Indradhanush” will include diphtheria, whooping cough, tetanus, polio, tuberculosis and measles. The government aims to achieve the target by 2020.
  • Bachchan was the brand ambassador for India’s fight against Hepatitis B after his successful stint as UNICEF’s goodwill brand ambassador of pulse polio campaign in India.
  • In 2005, Bachchan was made a UNICEF goodwill brand ambassador for the Polio Eradication Campaign in 2005.
  • In 2002, Bachchan was selected as the brand ambassador for pulse polio campaign after the number of polio cases peaked across India.
  • On 27 March 2014, the pulse polio campaign helped in eradicating the disease from India declared by World Health Organization (WHO).
  • At present scenario, Hepatitis B is responsible for 1.4 million deaths every year globally which declared by World Health Organisation (WHO) data and India has over 40 million hepatitis B infected patients (second position China) and constitutes about 15 percent of the entire pool of hepatitis B in the world.

- Published on: March 24, 2015