Indian Tourism government gives Incredible India ad campaign to McCann [ Current Affairs ]


About McCann: McCann is an advertising agency which operates globally. Its offices are in 120 countries. McCann is a junior of the Interpublic Group of Companies. It is one of the four large land companies in the advertising industry.

  • McCann Erickson is part of McCann World group.
  • It includes planning and buying agency for Universal McCann.

About Incredible India:

  • Incredible India is an international marketing campaign which operates by the Government of India.
  • It is work to promote tourism in India since 2002.
  • Amitabh Kant gave the title “Incredible India” , he was the Joint Secretary under the Union Ministry of Tourism, in 2002.
  • About McCann’s getting of campaign:
  • McCann gets ‘Incredible India’ advertising campaign for the period of three years.
  • McCann was selected on the basis of its unique consumer understanding, deep knowledge about India’s culture and also for its excellent creative work in field of advertising.
  • The current campaign of Incredible India is advertised by Ogilvy India.
  • Currently McCann is work for Tourism Ministry’s ‘Atithi Devo Bhava’ campaign which is featured by superstar Aamir Khan.

- Published on: August 4, 2015