Sanjeev Mohanty appointed as CEO and MD of Jabong [ Current Affairs ]

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Fashion attentive e - commerce Jabong has employed earlier Benetton India MD Sanjeev Mohanty as its chief executive officer (CEO) and managing director (MD). Indian e - commerce for the first time would eyewitness a chief executive from a traditional retailer heading an online venture.

Image of Sanjeev Mohanty

Image of Sanjeev Mohanty

CEO and MD of Jabong

Mohanty leaves Benetton after leading the Indian unit for 11 years.

About Jabong:

  • Jabong. com is an Indian fashion and lifestyle e - commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.
  • Jabong sells shoes, apparel, accessories, home decor and furniture through its website only.
  • At present the e - store carries over 1000 brands and over 90, 000 products.
  • Jabong. com follows both an inventory model and a managed marketplace model.
  • Jabong. com had the second highest amount of traffic on its website, among Indian e - commerce websites.
  • Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.

Awards and recognition:

  • Jabong. com won the “Online Retailer of the Year” award in the first e - Tailing India e - commerce industry awards
  • Jabong. com received the award for the ‘Most Impactful Launch of the year’ at ‘Pitch Brands 50 Awards 2013’
  • According to the Brand Trust Report India Study - 2013 by Trust Research Advisory.
  • Jabong ranked among the top 25 trusted online brands in India.
  • Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.
  • Jabong is among the top 3 ecommerce players in India when it comes to customer satisfaction.

- Published on: November 3, 2015