New Print Media Advertisement Policy Announced by Union Government [ Current Affairs ]

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A New Print Media Advertisement Policy announced by the Union Information and Broadcasting for Directorate of Advertising and Visual Publicity (DAVP). The aim of the policy is to support transparency and accountability in distributing advertisements in print media.

Key highlights of policy

  • It mainly focuses on restructuring relief of Government advertisements and also to promote justice and fairness among various categories of newspapers and periodicals.
  • It has announced a New Marking System for newspapers to incentivize Newspapers for the first time.
  • The system is based on 6 objective criteria with different marks each of them.
  • The newspapers will get advantage from new system which have better professional upright and get their complete movement Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI).
  • DAVP will issue advertisements to newspapers based on marks gained by each newspaper.
  • This will also confirm transparency and responsibility in the release of advertisements by DAVP.
  • DAVP will issue payment of advertisement bills in the name of newspaper or company account directly over and done with ECS or NEFT for payment and adjustment of Bills.
  • The policy has categorized newspaper and papers into three categories and they are:
  1. small: publishing upto 25, 000 copies per day,
  2. medium: between 25, 001 and 75, 000 copies and
  3. Big: 75, 000 copies or more.

About DAVP

  • For advertising the Directorate of Advertising and Visual Publicity (DAVP) are the nodal agency of the Government of India by various Ministries and organizations of Government of India, including public sector activities and independent bodies.
  • The Government of India examined the important announcement activities to form a consortium and set up a promotional unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces.
  • This consortium was converted into its present form when the Second World War was ended.
  • Its work is more simplified by two provincial distribution centres at Kolkata and Chennai.

- Published on: June 13, 2016