The objective of the programme is to enhance optimal breastfeeding practices.
About the MAA programme:
This programme is creating a supporting environment to ensure that mother, husband and families receive suitable information and support for promotion of breastfeeding.
For this Programme Ministry has allocated 30 crore rupees and for each district will be allotted 4.3 lakh rupees.
This fund will be allocated for the implementing the various activities in MAA programme.
Main components of the MAA Programme are:
Benefits:
Enhances immunity level in the child
Help to reduce the child mortality rate
Important involvements for child survival
Prevented Around 20 percent newborn deaths and 13 percent under-five deaths by breastfeeding.
Breastfed infant also have higher intelligence quotient.
Prevent child deaths associated with Diarrhoea and Pneumonia