Bank of Baroda Bank PO Exam Paper with Solutions 2018-Part 2

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Market information denotes-

  1. Knowledge of Industries

  2. Knowledge of Industries

  3. Knowledge of households

  4. Knowledge of customer’s needs

  5. AII of these

Answer: 4

‘Customization’ means-

  1. Adding more customers

  2. Customers selling goods

  3. Unhappy customer

  4. Tailor-made products for each customer

  5. All of these

Answer: 4

Target groups can be identified …Find the incorrect answer.

  1. Data Mining

  2. Data warehousing

  3. market Survey

  4. market Research

  5. Market Segmentation

Answer: 1

Proper identification of target group helps in-

  1. Better lead generation

  2. More calls per day

  3. More profile

  4. All of these

  5. None of these

Answer: 1

Generation of sales leads presupposes-

  1. Personal and professional contacts

  2. Profile fitting

  3. Data Mining

  4. All of these

  5. None of these

Answer: 4

Lead generation is followed by-

  1. personal Calls

  2. Presentation

  3. product designs

  4. Market segmentation

  5. None of these

Answer: 4

Market segmentation involves-

  1. Dividing the salesmen into homogeneous groups

  2. Dividing the employees into talent groups

  3. Dividing the products

  4. Measuring he service level

  5. None of these

Answer: 1

Market segmentation can be resorted to by way of-

  1. Segmenting geographically

  2. Segmenting by age

  3. Segmenting by income

  4. Only A and B

  5. All A, B and C

Answer: 5

Market segmentation is useful for-

  1. Targeting existing clients

  2. Identifying prospects

  3. preferential marketing

  4. Internal marketing

  5. All of these

Answer: 2