Bank of Baroda Bank PO Exam Paper with Solutions 2018-Part 6

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A good marketing plan will include which one of the following?

  1. Ambitious targets

  2. contentious approach

  3. production details

  4. Focused marketing programmes

  5. None of these

Answer: 4

A marketing plan for sale of gold coins in banks should include-

  1. Description of all banking products

  2. Technological advancements

  3. marketing budget for sale of Third party products

  4. All of these

  5. None of these

Answer: 5

The frame work of 4’P’ should fit into one of the below marketing Objectives-

  1. costs and profile

  2. Sales

  3. Market share

  4. All of these

  5. None of these

Answer: 3

Pricing strategy for Retail Loans involves-

  1. Promotional costs

  2. Break-even analysis at various prices

  3. Financial needs

  4. Public Relationship

  5. All of these

Answer: 1

Market Research is a sin guenon for___

  1. Deciding the market area

  2. Deciding the right product to be sold

  3. Making proper market decisions

  4. Deciding the right time to sell

  5. All of these

Answer: 5

Market Research is the function of-

  1. DSAs

  2. Customers

  3. All Bank staff

  4. D.PROs

  5. None of these

Answer: 5

Market share analysis helps to track

  1. Annual fluctuation rate of market share

  2. Relative share

  3. Segment share in the concerned segment

  4. All of these

  5. None of these

Answer: 4

Consumer analysis deals with-

  1. Knowledge level of sales persons

  2. Knowledge level of employees

  3. Nature of the buying decision

  4. Corporate objectives

  5. Only A and B

Answer: 3

SWOT analysis is the analysis of

  1. Strengths, weaknesses, occupation and Threats

  2. Strengths, weaknesses, Opportunities and Threats

  3. Sales Weaknesses, Occupation and Tests

  4. Strengths, Weaknesses, occupation and Tests

  5. None of these

Answer: 2

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