BoB Marketing Aptitude PO Solved Paper 2011 (Part 1 of 5)

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  1. Marketing persons need ____

    1. Innovative skills

    2. Laborious attitude

    3. Fighting nature

    4. Quality of imitating others

    5. Sympathetic approach

    Answer: a

  2. Communication skills in the case of a DSA means ____

    1. Oratory excellence

    2. Delivering long speeches

    3. Loquacious

    4. Ability to convince the customer with the right choice of words

    5. Ability to talk very fast

    Answer: d

  3. A ‘Prospect’ means

    1. a rude person

    2. a polite person

    3. a likely buyer

    4. a religious head

    5. a team leader

    Answer: c

  4. Social Marketing refers to ____

    1. Share market prices

    2. Marketing by the entire society

    3. Internet Marketing

    4. Marketing for a social cause

    5. Society bye-laws

    Answer: d

  5. A ‘Call’ means ____

    1. to call out to someone

    2. a profession:

    3. a Speech

    4. a new product

    5. a sales person visiting a likely buyer

    Answer: e

  6. Effective Selling Skills depends on ____

    1. Knowledge level of competitors

    2. Information about marketing staff

    3. Information regarding share market

    4. Knowledge of related markets

    5. Information regarding political leaders

    Answer: d

  7. Modern styles of marketing include ____ Find the wrong answer.

    1. Digital marketing

    2. Tele-marketing

    3. Door to door marketing

    4. e-mail solicitation

    5. All of the above

    Answer: c

  8. A DSA means ____

    1. Detective Service Agency

    2. Direct Selling Agent

    3. Direct Supplying Agent

    4. Distribution & Sales Agency

    5. Disciplined Sales Agent

    Answer: b

  9. Incentives are paid to sales persons _____.

    1. for missing the targets

    2. for surpassing the targets

    3. for identifying leads

    4. for designing products

    5. for travelling

    Answer: c

  10. Online Marketing is useful for ____.

    1. Selling Old Products

    2. Sending e-mails

    3. Increased production

    4. Increased job opportunities

    5. Increased expenses

    Answer: a