BoB Marketing Aptitude PO Solved Paper 2011 (Part 2 of 5)

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  1. Service Marketing is the same as ________.
    1. Internet marketing
    2. Tele-marketing
    3. Internal Marketing
    4. Relationship Marketing
    5. Marketing done by service class employees

    Answer: d

  2. ‘Push’ marketing style requires ________.
    1. Proper planning
    2. Good pushing strength
    3. Team work
    4. Ability to identify the products
    5. Aggressive marketing

    Answer: e

  3. The Securities Market is governed by the rules which are framed by ________.
    1. IRDA
    2. SEBI
    3. AMFI
    4. NSE
    5. BSE

    Answer: b

  4. Planning for Retirement Saving is a type of ________
    1. Banking Option
    2. Stock Market Option
    3. Branding
    4. Financial Planning
    5. Mutual Fund Benefit

    Answer: d

  5. Absence of a proper Financial Planning can lead to ________
    1. Balanced investment in Mutual Funds
    2. Overspending and Debt problems
    3. Inadequate exposure to share market
    4. Capital gains
    5. Planned Future

    Answer: b

  6. One of the following is not included in the 7 P՚s of Marketing. Find the same ________
    1. Product
    2. Price
    3. Production
    4. Promotion
    5. People

    Answer: e

  7. “SIP” in Mutual Fund business means ________
    1. Salaried Individuals and Plans
    2. Systemised Insurance Plans
    3. Systemised MF Plans
    4. Systematic Investment Plans
    5. None of the above

    Answer: d

  8. Mutual Fund business from existing bank customers can be mobilised by ________
    1. Outdoor marketing
    2. Tele-marketing
    3. Cross-selling
    4. Internal Marketing
    5. All of the above

    Answer: c

  9. Conversion means ________
    1. Grouping of prospective clients
    2. Interacting with a prospective client
    3. Converting a seller to a buyer
    4. Converting a prospect into a buyer
    5. Converting an employer into an employee

    Answer: d

  10. Market Segmentation means
    1. Territory allocation
    2. Market Space
    3. Market place
    4. Dividing the target group as per their needs
    5. Sales persons ′ groups

    Answer: d

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