BoB Marketing Aptitude PO Solved Paper 2011 (Part 3 of 5)
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- Marketing Opportunities means
- Availability of sales persons
- Availability of data
- Melas
- Scope for marketing
- Evaluation of performance
- Answer: d
- Market Research is useful for
- Deciding proper marketing strategies
- Deciding the sales persons
- Choosing old products
- Recruitment of staff
- Payment of bonus
- Answer: a
- The main target group for SIP Schemes are ________.
- All HNIs
- All NRIs
- All salaried persons
- All agriculturists
- All students
- Answer: c
- Innovation in marketing is same as ________
- Motivation
- Inspiration
- Aspiration
- Creativity
- Teamwork
- Answer: d
- ‘Buyer Resistance’ means
- Buyer՚s interest in the product being sold
- Buyer fighting with the seller
- Buyer՚s hesitation in buying the product
- Buyer becoming a seller
- Buyer buying the product
- Answer: b
- Bulk Savings Accounts can be mobilised by means of ________
- Door to door canvassing
- Making cold calls
- e-mail solicitation
- Contacting all employees of an institution
- Writing letters
- Answer: d
- Diversification in marketing means ________
- Marketing to different countries
- Marketing in many companies
- Marketing of the same product by many, diverse persons
- Marketing of new, diverse product
- All of the above
- Answer: d
- One of the following is not a pre-sales activity. Find the same
- Lead generation
- Product design
- Sales presentation
- After-sales service
- Scanning the Yellow Pages
- Answer: d
- Corporate Loans are given to
- Individuals
- Blind persons
- Schools & colleges
- Proprietary concerns
- Limited companies
- Answer: e
- Financial Inclusion needs canvassing the Accounts of
- Financial Institutions
- NRIs
- HNIs
- Housewives
- Persons from the weaker sections
- Answer: e