BoB Marketing Aptitude PO Solved Paper 2011 (Part 4 of 5)

  1. Value added services means

    1. Costlier products

    2. More number of products

    3. Additional services

    4. At par services

    5. New products

    Answer: c

  2. The USP of a Current Account is

    1. High minimum balance

    2. No restrictions on transactions

    3. No interest payable

    4. Restricted deposits

    5. Any number of accounts

    Answer: b

  3. Situation Analysis is useful for

    1. SWOT Analysis

    2. Analysis of sales persons'performances

    3. Analysis of capital markets

    4. Staff placement

    5. Area allocation

    Answer: a

  4. RTGS facility can be best canvassed among ____.

    1. Inter-state traders

    2. Tailors

    3. Carpenters

    4. Politicians

    5. Film stars

    Answer: a

  5. ‘USP’ of a product connotes

    1. High selling features of a product

    2. Drawbacks of a product

    3. New additions to a product

    4. Efficient staff

    5. Large organisation

    Answer: a

  6. CRM (Customer Relationship Management) is ____

    1. a pre-sales activity

    2. a tool for lead generation

    3. an ongoing daily activity

    4. the task of a DSA

    5. customer complaints

    Answer: b

  7. Recurring accounts can best be canvassed among ____

    1. Farmers

    2. Traders

    3. Salaried persons

    4. Minors

    5. Students

    Answer: c

  8. ELSS means ____

    1. Entry Load Shares Scheme

    2. Entry Load Starting Shares

    3. Equity Linked Savings Scheme

    4. Equity Linked Shares Sold

    5. Employee Level Salary Scheme

    Answer: c

  9. Societies and Trusts are the target groups for opening ____

    1. Current Accounts

    2. Savings Accounts

    3. Car Loan Accounts

    4. Corporate Loan Accounts

    5. Education Loan Accounts

    Answer: a

  10. De-mat accounts are useful for

    1. Online trading of shares

    2. Locker operations

    3. ATMs

    4. Quick sanction of loans

    5. Export transactions

    Answer: a