CAT Morning Shift Question and Answer Paper Analysis 2019 Part 14

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Q.31 The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “sub threshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.

1. Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.

2. Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.

3. Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.

4. Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.

Ans: 4. Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.

Q.32 The four sentences (labelled 1, 2, 3, 4) given below, when properly sequenced would yield a coherent paragraph. Decide on the proper sequence of the order of the sentences and key in the sequence of the four numbers as your answer.

1. Metaphors may map to similar meanings across languages, but their subtle differences can have a profound effect on our understanding of the world.

2. Latin scholars point out carpe diem is a horticultural metaphor that, particularly seen in the context of its source, is more accurately translated as “plucking the day,” evoking the plucking and gathering of ripening fruits or flowers, enjoying a moment that is rooted in the sensory experience of nature, unrelated to the force implied in seizing.

3. The phrase carpe diem, which is often translated as “seize the day and its accompanying philosophy, has gone on to inspire countless people in how they live their lives and motivates us to see the world a little differently from the norm

4. it’s an example of one of the more telling ways that we mistranslate metaphors from one language to another, revealing in the process our hidden assumptions about what we really value.

Choices:

A. 1234

B. 4321

C. 4312

D. 4123

Ans: D. 4123

Q.33 The four sentences (labelled 1, 2, 3, 4) given below, when properly sequenced would yield a coherent paragraph. Decide on the proper sequence of the order of the sentences and key in the sequence of the four numbers as your answer.

1. We’ll all live under mob rule until then, which doesn’t help anyone.

2. Perhaps we need to learn to condense the feedback we receive online so that 100 replies carry the same weight as just one.

3. As we grow more comfortable with social media conversations being part of the way we interact every day, we are going to have to learn how to deal with legitimate criticism.

4. A new norm will arise where it is considered unacceptable to reply with the same point that dozens of others have already.

Choices:

A. 1432

B. 1324

C. 1234

D. 4321

Ans: A. 1432

Q.34 Five sentences related to a topic are given below. Four of them can be put together to form a meaningful and coherent short paragraph. Identify the odd one out.

Choose its number as your answer and key it in.

1. One argument is that actors that do not fit within a single, well-defined category may suffer an “illegitimacy discount”.

2. Others believe that complex identities confuse audiences about an organization’s role or purpose.

3. Some organizations have complex and multidimensional identities that span or combine categories, while other organizations possess narrow identities.

4. Identity is one of the most important features of organizations, but there exist opposing views among sociologists about how identity affects organizational performance.

5. Those who think that complex identities are beneficial point to the strategic advantages of ambiguity, and organizations’ potential to differentiate themselves from competitors.

Choices:

A. 54321

B. 12453

C. 34512

D. 12345

Ans: D. 12345

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