Multiple Choice Questions for Marketing Aptitude Part 5

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Q.70 Advertising process involves ____

  1. target audience

  2. media strategy

  3. media use plan

  4. research

  5. all

Answer: 5

Q.71 Cost data are need to make decisions such as __

  1. pricing

  2. volume

  3. make or by

  4. replacement

  5. all

Answer: 5

Q.72 Cost is___

  1. a foregoing or sacrifice

  2. measured in monetary terms

  3. incurred or potentially to be incurred

  4. to achieve a specific purpose

  5. all of these

Answer: 5

Q.73 Expired cost, the monetary value of the resources that have a already been used in___

  1. Producing cost

  2. Producing revenue

  3. Producing unit

  4. Goods

  5. None

Answer: 2

Q.74 When costs are accumulated for an organizational unit or department, it is called____

  1. A cost centre

  2. A cost benefit

  3. cost of production

  4. unit

  5. none of these

Answer: 1

Q.75 ___ costs are those cost items which cannot be traced or identified directly with a cost object.

  1. direct costs

  2. fixed costs

  3. indirect costs

  4. full costs

  5. total costs

Answer: 3

Q. 76 The sum of direct materials cost, direct labour cost and factory overhead is called___

  1. full cost

  2. factory cost

  3. total factory cost

  4. all of these

  5. none

Answer: 4

Q.77 ___ costs are those cost items which can be traced logically and conveniently, in their entirety, to a cost object.

  1. direct costs

  2. indirect costs

  3. fixed costs

  4. make cost

  5. none

Answer: 1

Q.78 The sum of direct materials and direct labour costs is called

  1. prime cost

  2. factory cost

  3. overhead cost

  4. value of stock

  5. full cost

Answer: 1

Q.79 When products have been manufactured and are on saleable condition, the selling function____

  1. starts

  2. drop

  3. reduced

  4. increased

  5. none

Answer: 1

Q.80 ____ costs are those costs which are incurred to perform the marketing functions.

  1. distribution costs

  2. full costs

  3. sale of goods

  4. total cost

  5. transfer cost

Answer: 1

Q.81 Order-getting costs are incurred to affect___

  1. sales of product

  2. cost of product

  3. distribution cost

  4. transfer cost

Answer: 1

Q.82 When total cost changes in direct proportion to changes in volume, it is called a___

  1. variable cost

  2. fixed cost

  3. full cost

  4. total cost

  5. sunk cost

Answer: 3

Q.83 When fixed cost remains non-variable to changes in volume, it is called a ____

  1. variable cost

  2. full cost

  3. fixed cost

  4. transfer cost

Answer: 3

Q.84 Distribution costs are also called____

  1. marketing costs

  2. selling costs

  3. full costs

  4. (1) & (2) are both

Answer: 4

Q.85 Those cost items which attach or cling to units of finished goods are called____

  1. product costs

  2. full costs

  3. fixed costs

  4. variable costs

  5. none of these

Answer: 1