Information and Communication Technology: Berlo & Transmission Model

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Communication: Introduction

Communication is a marvelous and outstanding tool as far as human interaction is concerned. It makes our life livable, as man is a social animal and he or she can not live in isolation. However, The communication process is quite complex. Its complexity is dependent on the variety of ways in which it can be defined.

Communication is any behaviour, verbal, nonverbal or graphic that is perceived by another. It consists a web of activities that differ in different situations. In the workplace you would probably communicate, when talking formally to customers as compared to informally with a peer. How you understand different situation will ultimately analyse your communication behavior.

Forms and Types of Communication

People integrate or communicate with one another in various different ways that relies on the message that they want to send and the context in which it is to be sent. There are a variety of forms and types of communication namely e-mail, face-to-face, telephone, meetings, corridor conversations and seminars. Dwyer divided these into the following-

  • Three forms of communication-verbal, nonverbal and graphic.
  • Four forms of communication-intrapersonal, interpersonal, public and mass.

Communication Models and Theories

Communication is a changing as well as interactive process, Hence it is not stagnant in nature. There are various definitions of communication, so there are many models of communication, each give us different view-point of how people deliver and interpret message. Like a jigsaw puzzle, each model gives a component of the picture, but no model covers all its aspects.

Berlo's Model

Berlo's focus was on the transmission model of communication. He also introduced more human elements, such as the relationship between the message channel and the vital five senses.

Effective communication consists both the sender and the receiver. The sender must be as clear as possible and the receiver must signal understanding or clarification. It consists both content and relationship elements-

  • Content = message, idea.
  • Relationship = emotions, power, status.
  • Personal Encoding or decoding are dependent on a person's perception and views towards the world.

The Transmission Model

The transmission model focuses on delivering the meaning or message from the sender to the receiver. Communication process is one way.

The Process Model

The transmission model was adapted to form the process models in which people transmit, receive, interpret and respond to messages with feedback.

The process models comprised of seven core elements which are quoted below:

  • Sender
  • Message
  • Receiver
  • Feedback
  • Channel
  • Context or setting (i.e.. Environment)
  • Noise or interference

As far as the process models are concerned, a message is initiated and then encoded by the sender and he follows a particular communication channel like voice or body language and then decoded by the receiver. The receiver then gives feedback, Which is generally a revert or reply. However, noise or any kind of undesirable interference have an influence on the communication process.

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