Paper 3 has been removed from NET from 2018 (Notification)- now paper 2 and 3 syllabus is included in paper 2
CBSE (UGC) NET June-December 2018 Syllabus for Management
CBSE (UGC) NET Management Syllabus 2012
Code No. 17
Subject: Management (including Business Administration Management/Marketing/Marketing Management/Industrial Relations and Personnel Management. etc).
- There will be two question papers, CBSE (UGC) NET Management Paper II and Paper III.
- Paper II will consist of 50 questions worth 2 mark each.
- Paper III will consist of 75 questions worth 2 mark each.
CBSE (UGC) NET Management Paper II & Paper III-A Core Group
- Managerial Economics-Demand Analysis
- Production Function
- Cost-Output Relations
- Market Structures
- Pricing Theories
- National Income Concepts
- Infrastructure-Management and Policy
- Business Environment
- Capital Budgeting
- The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-Learning-Motivation.
- Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts.
- Organisational Development.
- Concepts and perspectives in HRM; HRM in changing environment.
- Human Resource Plarming-Objectives, Process and Techniques.
- Job analysis-Job Description.
- Selecting Human Resources.
- Induction, Training and Development.
- Exit policy and Implications.
- Performance Appraisal and Evaluation.
- Potential Assessment.
- Job Evaluation.
- Wage Determination.
- Industrial Relations and Trade Unions.
- Dispute Resolution and Grievance Management.
- Labour Welfare and Social Security Measures.
- Financial Management-Nature and Scope.
- Valuation Concepts and Valuation of Securities.
- Capital Budgeting Decisions-Risk Analysis.
- Capital Structure and Cost of Capital.
- Dividend Policy-Determinants.
- Long-Term and Short-Term Financing Instruments.
- Mergers and Acquisitions.
- Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
- Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management
- Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net.
- New issues in Marketing.
- Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
- Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT/CPM.
- Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests.
- Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications.
- Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
- Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.
- Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification
- Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).
- Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices
- Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.
CBSE (UGC) NET Management Paper III-B Elective or Optional
- Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment
- Forces and Influences; Organizing HRM function.
- Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up:
- Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
- Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation.
- Career Planning and Development-Concept of career; Career planning and development methods.
- Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
- Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry.
- Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures.
- Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery.
- Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement.
- Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining.
- Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation.
- Future of Human Resource Management.
- Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
- Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies.
- Pricing objectives; Pricing concepts; Pricing methods.
- Product-Basic and Augmented stages in New Product Developments
- Test Marketing Concepts.
- Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management.
- Advertising-Planning, execution and evaluation.
- Different tools used in sales promotion and their specific advantages and limitations.
- Public Relations-Concept and Relevance.
- Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
- Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
- Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
- Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process.
- Consumer Behaviour theories and models and their specific relevance to marketing managers.
- Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’
- Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet.
- Structuring and managing marketing organisations.
- Export Marketing-Indian and global context.
- Nature and Scope of Financial Management.
- Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories-Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof.
- Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance.
- Capital Structure-Theories and Factors; Cost of capital.
- Dividend Policies-Theories and Determinants.
- Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management.
- Elements of Derivatives.
- Corporate risk management.
- Mergers and Acquitions.
- International Financial Management.
- India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives.
- International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
- International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
- WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
- Technology monitoring; Emerging Opportunities for Global Business.