Paper 3 has been removed from NET from 2018 (Notification)- now paper 2 and 3 syllabus is included in paper 2

CBSE (UGC) NET June-December 2018 Syllabus for Management

Download PDF of This Page (Size: 188K)

CBSE (UGC) NET Management Syllabus 2012

Code No. 17

Subject: Management (including Business Administration Management/Marketing/Marketing Management/Industrial Relations and Personnel Management. etc).

Note:

  • There will be two question papers, CBSE (UGC) NET Management Paper II and Paper III.
  • Paper II will consist of 50 questions worth 2 mark each.
  • Paper III will consist of 75 questions worth 2 mark each.

CBSE (UGC) NET Management Paper II & Paper III-A Core Group

Unit-I

  • Managerial Economics-Demand Analysis
  • Production Function
  • Cost-Output Relations
  • Market Structures
  • Pricing Theories
  • Advertising
  • Macro-Economics
  • National Income Concepts
  • Infrastructure-Management and Policy
  • Business Environment
  • Capital Budgeting

Unit-II

  • The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-Learning-Motivation.
  • Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts.
  • Organisational Development.

Unit-III

  • Concepts and perspectives in HRM; HRM in changing environment.
  • Human Resource Plarming-Objectives, Process and Techniques.
  • Job analysis-Job Description.
  • Selecting Human Resources.
  • Induction, Training and Development.
  • Exit policy and Implications.
  • Performance Appraisal and Evaluation.
  • Potential Assessment.
  • Job Evaluation.
  • Wage Determination.
  • Industrial Relations and Trade Unions.
  • Dispute Resolution and Grievance Management.
  • Labour Welfare and Social Security Measures.

Unit-IV

  • Financial Management-Nature and Scope.
  • Valuation Concepts and Valuation of Securities.
  • Capital Budgeting Decisions-Risk Analysis.
  • Capital Structure and Cost of Capital.
  • Dividend Policy-Determinants.
  • Long-Term and Short-Term Financing Instruments.
  • Mergers and Acquisitions.

Unit-V

  • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
  • Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management
  • Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net.
  • New issues in Marketing.

Unit-VI

  • Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
  • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT/CPM.

Unit-VII

  • Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests.
  • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications.

Unit-VIII

  • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
  • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit-IX

  • Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification
  • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).

Unit-X

  • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices
  • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

CBSE (UGC) NET Management Paper III-B Elective or Optional

Elective-I

  • Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment
  • Forces and Influences; Organizing HRM function.
  • Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up:
  • Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
  • Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation.
  • Career Planning and Development-Concept of career; Career planning and development methods.
  • Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
  • Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry.
  • Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures.
  • Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery.
  • Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement.
  • Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining.
  • Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation.
  • Future of Human Resource Management.

Elective-II

  • Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
  • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies.
  • Pricing objectives; Pricing concepts; Pricing methods.
  • Product-Basic and Augmented stages in New Product Developments
  • Test Marketing Concepts.
  • Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management.
  • Advertising-Planning, execution and evaluation.
  • Different tools used in sales promotion and their specific advantages and limitations.
  • Public Relations-Concept and Relevance.
  • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
  • Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
  • Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
  • Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process.
  • Consumer Behaviour theories and models and their specific relevance to marketing managers.
  • Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’
  • Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet.
  • Structuring and managing marketing organisations.
  • Export Marketing-Indian and global context.

Elective-III

  • Nature and Scope of Financial Management.
  • Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories-Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof.
  • Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance.
  • Capital Structure-Theories and Factors; Cost of capital.
  • Dividend Policies-Theories and Determinants.
  • Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management.
  • Elements of Derivatives.
  • Corporate risk management.
  • Mergers and Acquitions.
  • International Financial Management.

Elective-IV

  • India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives.
  • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
  • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
  • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
  • Technology monitoring; Emerging Opportunities for Global Business.

CBSE NET Paper-1 fully-solved question bank (including prior year problems), mock test series, FREE video lectures, and online crash course: Our exclusive material coprehensively covers the vast and evolving paper 1 syllabus.

Discussions & Questions