CBSE (UGC) NET June-December 2017 Syllabus for Management

CBSE (UGC) NET Management Syllabus 2012

Code No. 17

Subject: Management (including Business Administration Management/Marketing/Marketing Management/Industrial Relations and Personnel Management. etc).

Note:

  • There will be two question papers, CBSE (UGC) NET Management Paper II and Paper III.
  • Paper II will consist of 50 questions worth 2 mark each.
  • Paper III will consist of 75 questions worth 2 mark each.

CBSE (UGC) NET Management Paper II & Paper III-A Core Group

Unit-I

  • Managerial Economics-Demand Analysis
  • Production Function
  • Cost-Output Relations
  • Market Structures
  • Pricing Theories
  • Advertising
  • Macro-Economics
  • National Income Concepts
  • Infrastructure-Management and Policy
  • Business Environment
  • Capital Budgeting

Unit-II

  • The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-Learning-Motivation.
  • Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts.
  • Organisational Development.

Unit-III

  • Concepts and perspectives in HRM; HRM in changing environment.
  • Human Resource Plarming-Objectives, Process and Techniques.
  • Job analysis-Job Description.
  • Selecting Human Resources.
  • Induction, Training and Development.
  • Exit policy and Implications.
  • Performance Appraisal and Evaluation.
  • Potential Assessment.
  • Job Evaluation.
  • Wage Determination.
  • Industrial Relations and Trade Unions.
  • Dispute Resolution and Grievance Management.
  • Labour Welfare and Social Security Measures.

Unit-IV

  • Financial Management-Nature and Scope.
  • Valuation Concepts and Valuation of Securities.
  • Capital Budgeting Decisions-Risk Analysis.
  • Capital Structure and Cost of Capital.
  • Dividend Policy-Determinants.
  • Long-Term and Short-Term Financing Instruments.
  • Mergers and Acquisitions.

Unit-V

  • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
  • Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management
  • Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net.
  • New issues in Marketing.

Unit-VI

  • Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
  • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT/CPM.

Unit-VII

  • Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests.
  • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications.

Unit-VIII

  • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
  • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit-IX

  • Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification
  • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).

Unit-X

  • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices
  • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

CBSE (UGC) NET Management Paper III-B Elective or Optional

Elective-I

  • Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment
  • Forces and Influences; Organizing HRM function.
  • Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up:
  • Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
  • Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation.
  • Career Planning and Development-Concept of career; Career planning and development methods.
  • Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
  • Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry.
  • Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures.
  • Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery.
  • Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement.
  • Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining.
  • Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation.
  • Future of Human Resource Management.

Elective-II

  • Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
  • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies.
  • Pricing objectives; Pricing concepts; Pricing methods.
  • Product-Basic and Augmented stages in New Product Developments
  • Test Marketing Concepts.
  • Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management.
  • Advertising-Planning, execution and evaluation.
  • Different tools used in sales promotion and their specific advantages and limitations.
  • Public Relations-Concept and Relevance.
  • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
  • Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
  • Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
  • Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process.
  • Consumer Behaviour theories and models and their specific relevance to marketing managers.
  • Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’
  • Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet.
  • Structuring and managing marketing organisations.
  • Export Marketing-Indian and global context.

Elective-III

  • Nature and Scope of Financial Management.
  • Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories-Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof.
  • Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance.
  • Capital Structure-Theories and Factors; Cost of capital.
  • Dividend Policies-Theories and Determinants.
  • Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management.
  • Elements of Derivatives.
  • Corporate risk management.
  • Mergers and Acquitions.
  • International Financial Management.

Elective-IV

  • India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives.
  • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
  • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
  • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
  • Technology monitoring; Emerging Opportunities for Global Business.

Discussions & Questions

  • I've done MBA in Retail Management .Am i eligible for NET ?, give me the details for subject ,notification etc ( - on )

    1 Answer

    You can appear for NET Management

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  • Do I need to prepare all 4 units of Paper 3 of Management? ( - on )

    1 Answer

    Yes you would have to.

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  • I want to apply for management paper of UGC NET Exam. My specialisation is Finance and Marketing. In elective paper III (B) which elective i need to study?? This is my query ( - on )

    1 Answer

    Now there is no elective in Paper 2 and 3. All topics are compulsory after the MCQ pattern started.

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  • Those people who has given paper II is only allowed to give paper III or either we can appear for paper II or paper III? ( - on )

    1 Answer

    You will have to appear for both Paper 2 and 3 in NET

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  • I.am.pg in Hindi &I want to details about preparation for junior lectureship exam ( - on )

    1 Answer

    You can appear in Hindi, for study material refer - https://www.doorsteptutor.com/Exams/UGC/Hindi-Literature/

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  • I had complete my mba in finance and hr ,which subject choose for ugc net ( - on )

    1 Answer

    You will have to appear for management - https://www.doorsteptutor.com/Exams/UGC/Management/

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  • Hi, i did MBA in 2012-14 academic years, can i eligible to write NET 2017 ( - on )

    1 Answer

    If the age permits you can appear for NET.

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  • I will be applying for NET Exam under Subject Code 17 (Management). I am having doubt regarding to the syllabus. Paper II and Paper III is mandate. So, my concern is about Paper I. Is it necessary? ( - on )

    1 Answer

    Yes Paper 1 is compulsory for all streams and ssubjects you can prepare for Paper 1 @ https://www.examrace.com/CBSE-UGC-NET/CBSE-UGC-NET-FlexiPrep-Program/Postal-Courses/Examrace-CBSE-UGC-NET-Paper-I-Series.htm

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  • i done by MBA with specialisation in travel and tourism is it good to write ugc net with managemnt or tourism ( - on )

    1 Answer

    You can appear for management.

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  • I comepleted my MBA in finance and now I'm looking to clear CBSE NET exam can u please recommend me which book is best for management paper 3 ( - on )

    1 Answer

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  • I m Pursuing MBA in Finance nd I have completed MBA 1 yr So Can I give UGC NET Management? ...if no then tell me the at that i will apply ? ( - on )

    1 Answer

    Yes you can appear for NET management. For preparation visit - https://www.doorsteptutor.com/Exams/UGC/Management/

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  • Sir,I am M.com from Marketing.Can i give NET EXAM by MANAGEMENT? If yes,thn suggest me some good books for exam in hindi medium. ( - on )

    1 Answer

    You will have to appear for commerce NET.

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  • Please guide me properly about qualifying NET exam of MBA ( - on )

    1 Answer

    Start preparing your subject based on the syllabus. Dont leave any topic unturned and practice the last 10 year papers for NET.

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  • I have completed my PG from commerce in 2014 from CBSE...Am I eligible for NET Management...if yes then how could I get perfect study material. ( - on )

    1 Answer

    For NET management preparation check out https://www.doorsteptutor.com/Exams/UGC/Management/

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  • I want to know that, Is paper III of management contains only questions from electives? Is i want to prepare for all the electives or can i choose any one? ( - on )

    1 Answer

    Now there are no electives and you have to prepare the complete syllabus.

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  • I am doing Msc in hospitality Administration . specialization in H.R . can I give UGC Net Management exam? ( - on )

    1 Answer

  • I need proper material as well as guidance for CBSE ugc net exam for management paper. ( - on )

    1 Answer

    For CBSE NET solutions to past papers are available at - https://www.doorsteptutor.com/Exams/UGC/

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  • I am pursuing MBA in hospital management, I am in final year, can I apply for the post of assistant professor? And what will be the subject name when I am applying? ( - on )

    1 Answer

    You can apply in Management.

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  • I want to know more about NET & SET exams. When is this year's exam, dates, form details, study materials. ( - on )

    1 Answer

    You can subscribe for free updates at - https://www.examrace.com/CBSE-UGC-NET/CBSE-UGC-NET-Updates/

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  • Sir i want to apply for LS and JRF in human resource management so in which of the subject code should a fill for??? ( - on )

    1 Answer

    You will have to apply for labour welfare and HRM, for preparation refer - https://www.doorsteptutor.com/Exams/UGC/

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  • Sir, I am appearing for NET Exam for Management in the month of Dec 2016. I have one doubt regarding Paper III. Can you please explain me the patterns of Paper III (A) & III (B)? Are both Objective? ( - on )

    1 Answer

    Now Paper 1,2 and 3 are all objective type. Although the syllabus remains the same as before, paper 3 has 75 objective questions.

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  • Tell me more about preparation of UGC NET entrance in management?

    ( - on )

    1 Answer

    There are many past papers given which will direct you on the types of the questions asked in UGC NET Management, also you can refer to the various books in booklist section.

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