Intrapreneturship Development Management YouTube Lecture Handouts

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Intrapreneturship Development Management

Meaning

  • According to Pinchott, Intrapreneur possesses entrepreneurial skills and uses then within a company.
  • So basically, an intrapreneur is a person who promotes innovative ideas working not for his own organization and Intrapreneurship development means to help in the growth of this

Features

  • Works within a company to promote new and innovative ideas.
  • Has a dynamic personality as adapts very fast to the changing situation?
  • Gives autonomy to the subordinates working under them to innovate new things.
  • The intrapreneur always has an appetite for risk and reward because any innovation involves risk and reward factor both.
  • She/he always has a penchant of competition because of an innovative mindset which always wants to create new and better than others
  • One more quality is that she/he is always in high confidence and has an immense respect for themselves and others

Role of Intrapreneur՚s

  • To augment profits and revenue: It is obvious that when someone tries to innovate, they want to see people liking their product which results in increasing sales and profit.
  • To motivate the subordinates: It is important to remain motivated during the phase because there are many times when one can face failure
  • Helps in enhancing corporate image: When a company develops innovative products which are very helpful for the people. It creates a position of a company of innovative products in the minds of the customers.
  • Accountability and Responsibility: A true intrapreneur knows how to accept the failures and take the accountability for then and resolve to improve at the same time

Types of Intrapreneur՚s

  • Added Value: They basically add a certain goodwill or value to the company by being known for innovative products.
  • Spin off: These are the intrapreneur՚s who involve them in the innovative activities apart from the main activities or functions of the organization.

MCQs

An intrapreneur is?

1. Who starts his own business

2. Who leaves a company to start other business

3. Who works within a company to innovate

4. None of the above

An intrapreneur has an appetite for?

1. Risk

2. Profits

3. Rewards

4. Both A and C

āœ Manishika