Dynamic Cover Letter Basics, Importance of a Cover Letter, Three Kinds of Cover Letters

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  • Also known as a letter of introduction, letter of application, transmittal letter, or broadcast letter.

  • This letter is a must while sending resume to employers.

  • Although few employers consider a resume that is not accompanied by a cover letter.

  • A dynamically written cover letter needs to be part of one’s job-search strategy.

  • A resume is useless unless an employer know what kind of work a candidate or a job seeker is looking for.

Importance of a Cover Letter

  • A cover letter tells the employer the type of position a candidate is seeking for.

  • How much qualified a candidate is for that position.

  • A cover letter highlights the aspects of your experience that are most useful to the potential employer.

  • Once advertised for a suitable position, Employers get hundreds of resumes.

  • The person screening resumes quite often just have a glance at each for only a few seconds.

  • The cover letter helps drawing attention to the skills, talents, and experience the employer is looking for.

  • A cover letter can explain circumstances in a positive way:

    • If a candidate is having large gaps in employment history.

    • He/she is re-entering the job market.

    • Changing the focus of your career.

  • Some of the applicants are reluctant to limit themselves by putting an objective on their resume.

  • It is recommended for a job-seeker to target the type of work desired as specifically as possible.

Three Kinds of Cover Letters

  • There are three kinds of cover letters.

  • Each cover letter corresponds to a different method of job-hunting.

  • A combination of all three is important.

Types of Job Searches (Understanding Three Kinds of Cover Letters)

  • Only about one-fifth of the job market is being called “open.”

  • As many as only about 20% of job openings are ever publicly known.

  • Informing the public about these openings:

    • Through want ads in the newspaper.

    • Trade magazines.

    • Other publications as well as job posting ads on various Web sites.

    • Other source of open-market positions include employment agencies and executive-search firms.

Invited Cover letter

  • Is generally a response to an advertisement?

  • Enables one to speak to the requirements of the advertisement.

  • A candidate can offer the employer the requirements sought as per the requirements being spelled out clearly in the add.

Uninvited Cover Letter

  • Enables you to take a proactive approach to job-hunting.

  • Can be a great tool for uncovering hidden jobs.

  • Your letter can make such an impression:

    • A Candidate may be able to create an opening for himself/herself.

    • Convincing the employer that the company needs someone with such talents.

  • It is also possible that employers can refer the candidate to others in the field with similar skills or job requirements.

  • A cover letter should be sent to a named individual and with the uninvited letter.

The third cover letter

  • Is very much similar to the uninvited letter.

  • This letter is uninvited but it has an edge.

  • This letter prominently displays the name of a person whom the addressee knows also called as referral letter.

  • Referral letters are:

    • The product of networking.

    • Most effective method of job-hunting.

    • Can come about from a variety of sources.

    • The value of the referral letter is in its name-dropping.

  • A Candidate may be informed by an acquaintance at a party that might let him know about job with similar skills and opportunities.

  • A friend may also inform about a job which he/she come across through company’s internal job-posting.

Conclusion Remarks

  • A dynamic cover letter can attract the employer’s attention and arouse interest.

  • A cover letter is perhaps the most important part of a direct-mail sales package.

  • A job Seeker tries to motivate a specific action.

  • A candidate or a job seeker expects employer to call and invite him for an interview.