Dynamic Cover Letter Basics, Importance of a Cover Letter, Three Kinds of Cover Letters
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- Also known as a letter of introduction, letter of application, transmittal letter, or broadcast letter.
- This letter is a must while sending resume to employers.
- Although few employers consider a resume that is not accompanied by a cover letter.
- A dynamically written cover letter needs to be part of one՚s job-search strategy.
- A resume is useless unless an employer know what kind of work a candidate or a job seeker is looking for.
Importance of a Cover Letter
- A cover letter tells the employer the type of position a candidate is seeking for.
- How much qualified a candidate is for that position.
- A cover letter highlights the aspects of your experience that are most useful to the potential employer.
- Once advertised for a suitable position, Employers get hundreds of resumes.
- The person screening resumes quite often just have a glance at each for only a few seconds.
- The cover letter helps drawing attention to the skills, talents, and experience the employer is looking for.
- A cover letter can explain circumstances in a positive way:
- If a candidate is having large gaps in employment history.
- He/she is re-entering the job market.
- Changing the focus of your career.
- Some of the applicants are reluctant to limit themselves by putting an objective on their resume.
- It is recommended for a job-seeker to target the type of work desired as specifically as possible.
Three Kinds of Cover Letters
- There are three kinds of cover letters.
- Each cover letter corresponds to a different method of job-hunting.
- A combination of all three is important.
Types of Job Searches (Understanding Three Kinds of Cover Letters)
- Only about one-fifth of the job market is being called “open.”
- As many as only about 20% of job openings are ever publicly known.
- Informing the public about these openings:
- Through want ads in the newspaper.
- Trade magazines.
- Other publications as well as job posting ads on various Web sites.
- Other source of open-market positions include employment agencies and executive-search firms.
Invited Cover letter
- Is generally a response to an advertisement?
- Enables one to speak to the requirements of the advertisement.
- A candidate can offer the employer the requirements sought as per the requirements being spelled out clearly in the add.
Uninvited Cover Letter
- Enables you to take a proactive approach to job-hunting.
- Can be a great tool for uncovering hidden jobs.
- Your letter can make such an impression:
- A Candidate may be able to create an opening for himself/herself.
- Convincing the employer that the company needs someone with such talents.
- It is also possible that employers can refer the candidate to others in the field with similar skills or job requirements.
- A cover letter should be sent to a named individual and with the uninvited letter.
The third cover letter
- Is very much similar to the uninvited letter.
- This letter is uninvited but it has an edge.
- This letter prominently displays the name of a person whom the addressee knows also called as referral letter.
- Referral letters are:
- The product of networking.
- Most effective method of job-hunting.
- Can come about from a variety of sources.
- The value of the referral letter is in its name-dropping.
- A Candidate may be informed by an acquaintance at a party that might let him know about job with similar skills and opportunities.
- A friend may also inform about a job which he/she come across through company՚s internal job-posting.
Conclusion Remarks
- A dynamic cover letter can attract the employer՚s attention and arouse interest.
- A cover letter is perhaps the most important part of a direct-mail sales package.
- A job Seeker tries to motivate a specific action.
- A candidate or a job seeker expects employer to call and invite him for an interview.