Campaign Launched to Raise Awareness on Illegal Wildlife Trade (Download PDF)


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An awareness campaign named ‘Not all animals migrate by choice’ was launched ahead of International Day of Biological Diversity celebrated on May 22. This campaign was displayed at major airports across India.

This is image show in Illegal Wildlife Trade

This is Image Show in Illegal Wildlife Trade

This is image show in Illegal Wildlife Trade

Campaign Overview

  • Campaign was inaugurated by Dia Mirza, the UN Environment Goodwill Ambassador (and also UN Secretary-General’s SDG Advocate), in presence of officials from Ministry of Environment, Forest and Climate Change (MoEFCC), Wildlife Crime Control Bureau of India (WCCB), UN Environment, UN agencies and GMR Group.

  • The United Nation Environment India along with the Wildlife Crime Control Bureau focussed on awareness building towards issue of prevention of illegal trade, smuggling of wildlife and wildlife products through exit points.

  • The campaign is expected to travel across 22 airports across India by the next year.

Significance & Objectives

  • Raising awareness on illegal wildlife trade.

  • To gather public support in preventing illegal trade, smuggling of wildlife and its products along with the conservation and protection of wildlife.

  • Under UN Environement’s global campaign called Wild for Life stringent actions to be taken on illegal trade in wildlife.

  • India’s stringent provisions for protection of wildlife under its Wildlife Protection Act (WPA), 1972, and efforts towards creating awareness among public needs t more emphasis to be put in.

  • Campaign is an important step forward in creating much needed awareness and regaining public attention on wildlife trafficking which threatens very survival of these species.

First Phase of Campaign

Tiger, Star Tortoise, Pangolin and Tokay Gecko are included in the first phase as they are highly endangered because of illegal trading in International Markets.

Second Phase of Campaign

This phase is to cover more threatened species such as Star Tortoise, Pangolin, Tiger, Tokay Gecko.

Wildlife Crime Control Bureau (WCCB)

  • WCCB is a statutory multi-disciplinary body established by Government of India (GoI) under Ministry of Environment and Forests (MoEF), to combat organised wildlife crime in India.

  • It assists Customs authorities in inspection of consignments of flora & fauna as per the provisions laid down in Wild Life Protection Act (WPA), 1972 (the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and Export-import (EXIM) Policy governing such an item.

- Published/Last Modified on: July 30, 2019

Environment/Ecology, Geography

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