Continuation of Umbrella Scheme for “Family Welfare and Other Health Interventions” (Download PDF)


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The Cabinet Committee on Economic Affairs, approved continuation of five schemes under the “Umbrella Scheme for Family Welfare and Other Health Interventions” during the Fourteenth Finance Commission period 2017 - 18 to 2019 - 20.

Image Of Cabinet Decision

Image Of Cabinet Decision

Image Of Cabinet Decision


An overall outlay of Rs. 2381.84 crore for the scheme will be spent during the Fourteenth Finance Commission period 2017 - 18 to 2019 - 20 and would be funded 100 % by Central Government Budgetary support.


  • Components of, Social Marketing of Contraceptives, Free Supply of Contraceptives are specifically targeted towards low-income group people.

  • However, the overall scheme is not restricted to any particular group or category and has a mandate to cover the population throughout India.


  • The five schemes listed in the proposal are crucial to attaining the goals and objectives laid out in National Health Policy (NHP) 2017, and international commitments in the form of Sustainable Development Goals (SDGs).

  • The SNA scheme has a very ambitious target of improving health seeking behavior of the population through increased awareness and enhanced uptake of health services.

  • The other components as HSHR would assist in keeping a tab on the progress of entire set of health programmes/schemes run by Government of India, assisting in timely course corrections.

  • The free and social marketing of contraceptives will enable better child and mother health, besides population Stabilisation.

Implementation Strategy and Targets:

  • The target is to support the key goals of the National Health Policy 2017 and the Sustainable Development Goals (SDGs) to which India is a signatory.

  • The attempt through Media/IEC outreach is to move from care for sickness to the concept of wellness by using 360 degree approach in conventional and social media.

  • The target of the free distribution and social marketing of contraceptives is to improve the Modern Contraceptive Prevalence Rate (mCPR), help Family Planning and reach population stabilization.

  • The target for NFHS is to provide reliable data on all health indicators.

  • All the five schemes are Central Sector Schemes with 100 % funding from Central Government.

  • These are as follows:

    • Swastha Nagrik Abhiyan (SNA): For dissemination of information on health issues to create awareness among citizens of India of ail age/sex/locations and appropriately influence their health seeking behavior to encourage healthy lifestyles and empower the citizens. SNA has been approved, with an estimated outlay of Rs. 1030.15 crore for three years.

    • Free Supply of Contraceptives: For providing free supply of contraceptives including condoms, Oral Contraceptive Pills, Pregnancy Test Kits, other contraceptives, etc. to States with a view to improve Maternal and Child Health and achieving population stabilization.

    • MIS Scheme now proposed as Health Surveys and Health Research (HSHR): For sourcing of data on population, health and nutrition for India and its States including through periodically conducted National Family Health Survey, which is one of the largest surveys of its kind worldwide. The NFHS provides valuable data for policy and programmes right up to the district level.

    • Social Marketing of Contraceptives: For branding, attractively packaging, marketing arid selling of products and services related to Family Planning for low-income groups at affordable prices.

    • Population Research Centres (PRCs): For third party evaluation of the scheme on PRCs and especially of those centres which are being considered for continuation will be carried out.

About the Scheme

  • Umbrella provide us a protection from Rain so basically this was the reason to be named as ‘The Umbrella Scheme’ this Scheme is a protection and empowerment mission for women.

  • This scheme is basically for the care, protection and development of women.

  • Its aim is to improve the decreasing Child Sex Ratio, to ensure the survival and protection of the newborn girl child, to ensure higher education and empower her to fulfil her potential.

  • It will also provide an interface for rural women to approach the government to achieve their rights and for empowering them through training and capacity building.

  • Volunteer students will encourage the spirit of voluntary community service and provide awareness about gender equality.

- Published/Last Modified on: March 5, 2019

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