Four Bengali Sweets Will Get Gi Tag Soon


For four traditional sweet delicacies of the state, West Bengal government is planning to get Geographical Indication (GI) tag. These four traditional sweet delicacies are: Moa of Jainagar, Sarpuria of Krishnagar, and Mihidana of burdwan and Sitabhog of Burdwan.

Key facts:

  • The aim behind this planning is to defend these sweets from cheap imitations and also help preserve their quality.
  • GI tag will also boost their exports.

Jainagar-er moa:

  • It is made from puffed rice and date palm jiggery.
  • In South 24 Parganas district of West Bengal it is very popular sweet.


  • It is made up from milk cream and popular in Krishnagar area of Nadia district.

Sitabhog and Mihidana:

  • It is made from rice and well famous in Burdwan.

Geographical Indication (GI) tag:

  • This GI tag is denoting the specific geographical origin and possesses qualities or a reputation of any product due to that origin.
  • The Geographical Indications of goods (Registration and Protection) Act, 1999 is governor of GI registration in India.

- Published/Last Modified on: February 22, 2016