Four Bengali Sweets Will Get Gi Tag Soon (Download PDF)


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For four traditional sweet delicacies of the state, West Bengal government is planning to get Geographical Indication (GI) tag. These four traditional sweet delicacies are: Moa of Jainagar, Sarpuria of Krishnagar, and Mihidana of burdwan and Sitabhog of Burdwan.

Key facts:

  • The aim behind this planning is to defend these sweets from cheap imitations and also help preserve their quality.
  • GI tag will also boost their exports.

Jainagar-er moa:

  • It is made from puffed rice and date palm jiggery.
  • In South 24 Parganas district of West Bengal it is very popular sweet.


  • It is made up from milk cream and popular in Krishnagar area of Nadia district.

Sitabhog and Mihidana:

  • It is made from rice and well famous in Burdwan.

Geographical Indication (GI) tag:

  • This GI tag is denoting the specific geographical origin and possesses qualities or a reputation of any product due to that origin.
  • The Geographical Indications of goods (Registration and Protection) Act, 1999 is governor of GI registration in India.

- Published/Last Modified on: February 22, 2016


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