Going Online as Leaders’ Programme, Key Characteristic, Outcomes of the Project (Download PDF)

Doorsteptutor material for IAS is prepared by world's top subject experts: Get detailed illustrated notes covering entire syllabus: point-by-point for high retention.

Download PDF of This Page (Size: 109.25 K)

The Union Minister of State for Tribal Affairs recently announced the second phase of the program. The first phase was organized in March 2019. GOAL (Going Online as Leaders) is an initiative of Facebook to make tribal youth self-capable and self-reliant.

GOAL (Going Online as Leaders) Initiative

GOAL (Going Online as Leaders) Initiative

GOAL (Going Online as Leaders) Initiative


  • The idea for this project came from the realization that females make up for almost 50 per cent of the world population

  • The proportion of women using the Internet is 12 per cent lower than the proportion of men using the Internet worldwide.

  • Only 29 % of online users are women in India.

  • It aims to mentor tribal girls all over India so that they can become digital leaders for their community at the village level.

  • This program will choose 25 urban women leaders who have ample of experience in their respective field like education and health to politics, arts etc.

  • Then these women will empower tribal girls to become digitally enabled and competitive to bring transformation in their communities.

  • In the first phase, this project was launched only in 5 states of India namely Madhya Pradesh, Jharkhand, West Bengal, Odisha, Maharashtra, where 25 mentors have been identified.

  • The future target of Facebook is to identify 1250 mentors to guide 5000 tribals in a phased manner in 5 years.

Key Characteristics

  • The idea is to give young tribal women an opportunity to interact with women who have broken barriers of culture and patriarchy in their ecosystems.

Even if urban

  • befriend them as their confidantes
  • gain confidence from their experiences
  • build aspirations of their own

To become a beneficiary of the program

  • The girls should be above 18 years of age and should have dropped out of school.
  • Also, it is important that the girl is of tribal origin.
  • The program will include weekly one-to-one mentoring sessions, focused on a range of skills such as digital literacy, entrepreneurship and online safety.
  • In total, more than 200,000 hours of guidance will be provided using Facebook family of apps including WhatsApp and Facebook Messenger.

Outcomes of the Project

  • The programme will help to connect underprivileged young tribal women with senior expert mentors in the areas of business, fashion and arts to learn digital and life skills.

  • It will help to close the digital gender gap by enabling more women to get online and access digital services.

- Published/Last Modified on: February 22, 2020

Policy/Governance, Govt. Schemes/Projects, Committees/Govt. Bodies

Developed by: