Grameena Habba

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NABARD՚s Karnataka regional office in Bengaluru held ‘Grameena Habba’ which is a platform for the rural artisans to sell their handicraft, agricultural and handloom products. This event featured handloom sarees, home decors, tribal products, handwoven clothing material, natural beauty products, organic food products along with accessories from weavers, rural artisans, farmers, and tribes belonging to various districts of Karnataka and across India.

The income generated through the sale of the items would go directly to the artisans. The event was participated by more than 25 artisans from various districts in Karnataka, Tamil Nadu, Telangana, Kerala, Uttar Pradesh, Chhattisgarh, Haryana, Madhya Pradesh, and Odisha.

All India Artisans and Craftworkers Welfare Association

Showcased Products

Kasuti work, Udupi sarees, Channapatna toys, Aari embroidered fabrics, Kolhapuri chappals, Mysuru՚s unique rosewood inlay, Organic food products, Crafted home decors, Lac bangles of Bhopal, Jaipuri quilt, Aarni silk from Tamil Nadu, Maheswari silk from Madhya Pradesh, Kosa silk sarees from Chhattisgarh, Ilkat sarees from Telangana, Ornaments of Odisha, Spices and temple crafts of Kerala, Bedsheets of Uttar Pradesh.

Significance of the Event

  • The COVID-19 pandemic wreaked havoc throughout the economy particularly in the rural areas.
  • Such exhibitions would help a lot in boosting the rural economy of the country.
  • By assisting rural craftsmen, it would contribute to the principal of “Vocal for Local.”
  • Ensure better living conditions for the disadvantaged groups in the society such as women and tribal.

Entrepreneurs and Companies Helping Traditional Artistry

  • Spreading awareness about rural art and craft.
  • Offering e-commerce platforms for selling the products.
  • Reinvestment in rural artisans and craftsmanship.
  • Conducting workshops and skill development programmes for the artisans.
  • Helping artisans set up their businesses.

Handicrafts Sector

  • India is home to more than 3,000 crafts forms with artisans.
  • India has the potential to make this sector as a multi-billion-dollar industry.
  • In 2019 - 20, handcrafts exports from India reached ₹ 25,706.3 crore.
  • Various handicrafts segments listed under exports category:
    • Woodwares
    • Embroidered & crocheted goods
    • Handprinted textiles and scarves
    • Imitation jewellery
    • Art metal wares

Challenges Faced by the Artisans

  • Inaccessibility of funds
  • Low penetration of technology
  • Absence of market intelligence
  • Poor institutional framework for growth

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