Kurukshetra August 2017 Comprehensive Summary / Gist: Digital Rural India (Download PDF)


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Target – 2500 crore digital transactions in 2017 - 18, Women participation in rural workforce is 21%- very low and declining – not go outside for work, household industry employment – purchasing power affected and quality of life affected, Digital Saksharta Abhiyan, Agriculture contributes 17 % to GVA and 54 % of population engaged in agriculture – National Policy for Framers with ICT, Unified Payment Interface (UPI), Unstructured Supplementary Data Service (USSD), Aadhar Enabled Payment System (AEPS), e-Money, Digidhan Mela.

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Kurukshetra August 2017 Summary: Digital Rural India (In English)

Dr. Manishika Jain in this lecture presents the summary of Kurukshetra August 2017 edition. The edition focused on Digital Rural India.


  • 6.5 lakh villages
  • 72 % population
  • Aim for poverty alleviation, better life, infrastructure facilities, and trust relationships
  • SMART: Simple, Moral, Accountable, Responsive & transparent Governance
  • Brings transparency, accountability, information sharing, people participation
  • Citizen-centric services – railway tickets, land records etc. getting computerized

National E-Governance Plan (NeGP)

  • Formulated by Department of Information Technology (DIT) & Department of Administrative Reforms and Public Grievances (DARPG) in 2006
  • To make government services accessible to common man for transparency, reliability and efficiency – 31 mission mode projects
  • Anytime anywhere availability of services with seamless integration
  • India is powerhouse of software still availability to citizens is low
  • India imports $100 billion of e-goods which are expected to rise to $400 billion by 2020
  • Bridging digital divide (have and have nots)
  • Digital India
  • Launched in 2015
  • Digital infrastructure
  • Governance and services on demand
  • Digital empowerment of citizens
  • Broadband connectivity
  • Uninterrupted power supply
  • Demand scalable and secure cloud infrastructure
  • Integration of National Data Centers and others
  • e-services grown from 2,221 in 2014 to 3,433 at present
  • Creating Rural entrepreneurship – enable citizens to avail services at timely manner

CSC Scheme

  • Common Service Centre – launched in 2006 under NeGP to cover 6 lakh census villages by 1 lakh CSCs
  • CSC 2.0 Project – launched in August 2015- expand outreach of CSC, one CSC in every Gram Panchayat within 4 years & 2.5 lakh CSC in 4 years & bring operational CSC under this scheme
  • Special Purpose Vehicle (SPV) to provide program management support
  • Based on service delivery and transaction oriented self-sustainable entrepreneurship model
  • Online CSC Universal portal – Digital Seva Portal to consolidate delivery of services
  • Digital Seva Kendras national brand with co-branding
  • Encourage women participation – monthly e-magazine Tarang
  • Establish service delivery centers for Government to Customer (G2C) & Business to Customer (B2C)
  • Permanent Enrolment centers for Aadhar and its printing
  • Business Correspondent Agents
  • Insurance Service centers
  • Electoral registration centers
  • Wi-Fi distribution centers
  • Benefits include: Transparency, timely delivery, integrated framework, introduce change agents, women empowerment

CSC Infrastructure

  • 100 sq. ft. space
  • 1 PC
  • I inverter
  • Webcam
  • Broadband
  • Trained manpower
  • Passport, land record, enrolment services
  • Banking, insurance, AEPS
  • NDLM, DISHA, NIOS, Cyber Gram Project (computer training to minority community in 4 states – Madrassa students)
  • BHIM App: Greater broadband access- e-commerce, e-banking, e-learning
  • Operational CSC – 2.5 lakhs as of March 2017
  • CSCS National portal – Digital Seva Portal
  • 2016 - 17: Digital Financial Inclusion, Awareness and Access (DFIAA) launched
  • Services added in CSC: PMAY, FSSAI, Soil health Card, E-District Services, PMG DISHA (PM Gramin Digital Saksharta Abhiyan -2017 – make 6 crore rural people digital literate – largest digital literacy program), skill development for differently abled, e-commerce platform - vlebazaar
  • Partnered with DigiPay in Dec 2016
  • e-NAM – 2015 – online trading platform at state and national level – use of RFID & internet of Things helps farmers collect and collate vital data for improving efficiency
  • CSC granted permission by RBI for Bharat Bill Payment Operating Unit (BBPOU) under Bharat Bill Payment Service (BBPS) – cashless society
  • Create GST Suvidha provider
  • Establish Wi-Fi Choupal (rural connectivity-launched in 2016 in Gharora in Faridabad)
  • Promote digital, financial and legal literacy and encourage tele-medicine
  • Employs 3 - 4 people at kiosk
  • Challenges include connectivity and support from states/UT
  • BharatNet- connect 2.5 lakh Gram Panchayat (GP) – connect 1 lakh villages by underground optical fibre cable (from 358 km in 2014 to 1.72 lakh km in 2017), mix of underground fibre and ring architecture aimed to be completed by 2023 -
  • Enable CSC with White Label Business Correspondents for banking services
  • PMMY (PM Mudra Yojana) – loan to rural entrepreneur’s upto Rs. 10 lakh for non-agricultural activities – Mudra Card enable working capital by ATM and Card Machines.
  • Arogya Sakhi – Initiative of Swayam Shikshan Prayog (SSP) – mobile application to help deliver preventive healthcare to rural women
  • Rural Shores, employs rural youth in Knowledge Process Outsourcing (KPO) jobs to employ 2500 employees in 17 centers in 10 states
  • Kaushal Vardhan Kendras (Gujarat) in underserved rural areas to target school dropouts and women

Revolutionize Agriculture

  • 72 % farmers don’t have access to information
  • 94 % farmers depend on fellow farmers as source of information
  • Crop yields in India are only 30 - 60 % of best sustainable crop yields achievable in other nations
  • By 2025 – 55 % India’s rural population will have internet
  • National Policy for Framers – emphasize ICT at village level
  • 54 % population engaged in agriculture contribute to 17 % GVA
  • NeGP-A – G2C and B2C – hardware & software with warranty for 5 years; IT training; 100%, 75% & 50 % manpower cost for first 3 years; connectivity charges with SWAN (for internet and intranet); e-mandis; e-pest surveillance
  • Bring farmer centricity
  • Improve farmers to information and services
  • Build on ICT
  • Common framework for states
  • e-agriculture: ICT in agriculture
  • Digital India – goes for digital infrastructure, digital services and digital literacy – mobile phone is preferred medium for mServices (7 components of which mAgriculture & mGramBazaar impact agriculture)
  • Dedicated agri call centers with 90 + team in 9 languages
  • Agri e-commerce platform
  • 10,000 + information sources managed by 300 + agri market reporters
  • Pan India, telco and handset neutral agri information services delivered through sms
  • Kisan Call Centers: By Indian Society of Agribusiness Professionals in MP – combines ICT & agriculture technology – uses backend data support system
  • NAM: pan-India electronic trading portal – single window system, transparent sales transaction, liberal licensing of traders, one license for traders across all markets in state, harmonize quality of agricultural produce, single point levy of market fee, provide soil testing laboratories
  • ICT Applications in Agriculture: GPS receivers, GIS, Smartphone Mobile Apps, PMFBY
  • Enable companies to invest in ATMA (Agriculture Technology Management Agency)
  • NPSAA: National Program for Space Application in Agriculture – harvest space technology in agriculture

Smart Villages

  • Villages contribute to 17 % of Indian GDP – higher than world average of 6.1%
  • 1992: 73rd Amendment act – 1st step to empower villages
  • 2005: National Rural Health Mission
  • 2015: Smart Villages – transform rural areas under Shyama Prasad Mukherji Rurban Mission – develop clusters of smart villages (population of 25,000 - 50,000 inplain & coastal area and 5,000 to 15,000 in desert, hilly and tribal areas)
  • Skill Development: PM Kaushal Vikas Yojana
  • Digital Literacy: PMG DISHA
  • Agrobased Scheme: SAMPADA – Scheme for Agro Marine Processing and Development of Agro-Processing Clusters
  • Sanitation – Swachh Bharat Abhiyan (Gramin)
  • Drinking Water Supply: National Rural Drinking Water Program – provide piped water to 90 % household by 2022 abd 80 % must have piped water supply with household connection
  • Street Light: Under national Solar Mission
  • Road: PM Gramin Sadak Yojana
  • LPG connection: Ujjwala Yojana
  • Janani Suraksha Yojana: Eligible pregnant women are entitled for cash assistance irrespective of age of mother and number of children
  • PM Krishi Sinchai Yojana – Har Khet to Pani
  • JAM Trinity – Jan Dhan, Aadhar and Mobile Connectivity
  • Every bank is mandated with 45 % rural penetration
  • Akodara (Sabarkantha, Gujarat) – India’s 1st digital village
  • Dhasai (Thane, Maharashtra) – India’s 1st cashless village
  • Karang (lake island in Manipur) – India’s 1st cashless island
  • Sikkim – 1st state to be ODF and 2nd is HP
  • Pandri (Purulia, W. Bengal) – 1st Solar village

Financial Inclusion

  • Open saving account and provide banking services
  • Microcredit, RuPay, DBT and pension services
  • IT & mobile can connect 1,250 million people and 180 million households
  • Implementation of pro-poor programs
  • Adequacy and availability of financial services
  • Awareness of financial services
  • Affordability and accessibility of financial products
  • PM Jan Dhan Yojana – India’s national Mission for Financial Inclusion – launched in 2014 – basic bank account with overdraft of rs. 5000 after 6 months and RuPay card
  • Aadhar: Unique Identification Number stored in centralized database – 12 digit
  • Mobile Banking
  • DBT – transparency and terminate pilferage from distribution of funds – incorporate 550 schemes under it
  • JAM – by NPCI – transfer by smart phone through National Unified USSD Platform
  • Digital Boost to MGNREGA – covers 35,000 Gram Panchayats
  • e-Money: provide e-MO to 70 % post offices (maximum amount is Rs. 5000)
  • Twitter Samvad: Enable citizens to know about govt. initiatives
  • Digital Life Certificates: Jeevan Praman – a relief to retired government employees
  • Digital Locker Initiative
  • PRAGATI: interactive platform for public grievances redressal
  • DigiDhan Mela – Make digital payment a mass movement – 14 lakh customers & 77,000 merchants rewarded with Rs. 226 crore – Lucky Grahak Yojana & Digidhan Vyapar Yojana
  • UPI transactions increased from 19.67 lakh to 101.55 lakh
  • BHIM App for e-transactions


BHUVAN: satellite based Geo Platform by ISRO with 3 applications

  • CHAMAN: Coordinated Program on Horticulture Assessment and Management Using Geo-Informatics
  • FASAL: Forecasting Agricultural Output using Space, Agro-meterology and Land Based Observations
  • NADAMS: National Agricultural Drought Assessment and Monitoring System

Android Apps Like

  • CCE Agri: to estimate crop damage and yield loss
  • Ground truth: Monitor crop health
  • Bhuban hailstorm App; Capture hailstorm losses
  • mKisan: kisans enrolled for farm advisories – weather and pest updates
  • UMANG App (Unified Mobile Application for New e-Governance) – by Ministry of Electronics and IT & National e-Governance Division – Has unified platform, mobile first strategy, uniform experience and secure – services includes – CBSE exam centers, NCERT Content, AICTE approved institutes, Soil Health cards, PMKVY, MoHUPA (Ministry of Housing and Urban Poverty Alleviation), Crop Insurance and ORS (Online Registration Systems – links hospitals to book appointments and view lab reports)

Women in Digital Age

  • By 2020 – Generation C (connected) would grow in digitized culture – computer, internet, mobile phones and social media
  • Information to All
  • Closing gender gap can generate 30 % increase in PCI of average Asian economy in one generation
  • UN Women Report – Gender Equality, New Urban Agenda emphasizes multiple challenges women face
  • Achieving gender equality is single biggest opportunity for inclusive growth
  • $28 trillion could be added if gender gap is bridged
  • 90 % nations including 15 of G20 nations have discriminatory legislation preventing women in economic growth
  • Worldwide 2.3 billion women don’t have internet access
  • Women contribute on 17 % to Indian GDP far below global average of 50%
  • India is second largest country with mobile phone users as of 2016
  • Internet penetration in India is 31%

Digital Rural Revolution

  • Digital learning
  • Ratio of urban-rural enrolment is 7: 5
  • 60 % students upto age of 10 years don’t have basic reading skills
  • Dropouts are high at rate of 50 % upto age of 14 years
  • 22 initiatives launched under Digital India
  • e-Kranti: digitize rural India by e-technology
  • e-Basta: e-books to read on tablets and laptops
  • National Digital Literacy Mission – Universal Services Obligation Fund (USOF) has established Bharat Broadband Network Ltd. (BBNL) to roll out National Optical Fiber Network (NOFN)
  • PMG DISHA – Expected to world’s largest digital literacy program – 275 lakh candidates to be trained
  • Digital Classroom: As only 9 % rural India is connected to internet
  • SWAYAM: Make in India IT platform for MOOC – interactive courses free of cost from Class 9 to PG courses
  • Online Education: Overall internet penetration is 31%- bridge rural-urban gap
  • Biometric Teacher Attendance: Teacher absenteeism varies from 15% (Maharashtra) to 42% (Jharkhand)
  • Free Wi-Fi in all Schools
  • Digital Literacy – growing at rate of 55%. Ed-tech is new age of learning and will double to $40 billion by 2017 – hybrid collaborative and online learning process (on-campus experience which is best of world)
  • Social media as a learning tool

Rural Health

  • National Health Portal – citizen portal in 6 languages
  • Online registration system in 71 hospitals – major ones are AIIMS, RML and Safdarjung
  • Electronic Vaccine Intelligence Network: Provide real time information on vaccine stocks
  • Mera Aspataal Application – Collect information on patient satisfaction
  • Mobile Academy – Launched in 2016 to improve knowledge base for ASHAs
  • Mother and Child Tracking System Application
  • Nikshay: Track individuals for treatment adherence of TB
  • Tobacco cessation program: 20 lakh missed calls captured and 14 lakh user registered
  • mDiabetes program – prevention & care of diabetes
  • eAushidhi – Purchase and inventory of drugs
  • eRakt Kosh – Rolled out for all licensed blood banks
  • Mobile Apps: Indradhanush Immunization, India Fights Dengue, NHP Directory Services, NHP Swasth Bharat, No More Tension Mobile App, PM Surakshit Matritva Mobile App
  • Tele-Medicine – at pilgrim places, establish National Telemedicine Network and National Medical College Network


  • Computers have increased 2.3 times in last 3 years
  • 2 million online vendors - $8 - 9 billion business and is aimed to reach 48 - 60 billion by 2022
  • E-education is at $247 million and is aimed to reach $2 billion by 2021
  • 44 % educational searched are from beyond top 6 cities
  • Online education has doubled in past 2 years and 4 times increase in educational content on online platforms
  • Women Schemes: Rashtriya Mahila Kosh, Dhanlakshmi Scheme, Swadhar, Ujjawala
  • Community mobilization – In 1985 under NGO Mysore Resettlement and Development Agency has 1.8 million SHG promoted under National Rural Livelihood Mission


  • Vizianagram – 10,000 toilets in 100 hours
  • Aajeevika Grameen Express Yojana (AGEY): Subscheme under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission – to provide alternative source of livelihood for members of SHGs by facilitating them to operate public transport services in backward rural areas
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Kurukshetra August 2017 Summary: Digital Rural India (In Hindi)

Dr. Manishika Jain in this lecture presents the summary of Kurukshetra August 2017 edition. The edition focused on Digital Rural India.

- Published/Last Modified on: November 22, 2017


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