Position of Strength Campaign Has Been Launched by Twitter to Empower Women (Download PDF)


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To empower women for first time Twitter has launched Micro blogging site #Positionofstrength campaign in to raise voices against any form of discrimination. The main objective behind this campaign is to spread awareness to bridge the gender equality gap online in India and motivate the women leaders of next generation to have a powerful voice in society.

It prompt from a study showcasing a main male dominance over both online and offline space.

Key facts:

  • FICCI Ladies Organization and Observer Research Foundation has launched this #Positionofstrength campaign jointly partnership.
  • The main aim is to involve more women to find their voices online and help them to communicate safely with confidence and network with other like-minded women.
  • This campaign is previously launched in Australia and Ireland.
  • With this campaigning women’s are able to direct clear of any form of online abuse.
  • And in this regard Twitter has also launched Safety Center in Hindi to confirm education and engagement of women locally to empower them to use this platform safely and with confidence.

- Published/Last Modified on: February 29, 2016


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