Social Media: The Force Multiplier and Localization through AI

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Social Media: The Force Multiplier

  • Digital India Programme is aimed at transforming India into a digitally empowered society and knowledge economy.
  • To reach out to the citizens during crisis.
  • Ministry of Electronics and Information Technology (MeitY) .
  • Inexpensive mobile phones, cheap bandwidth and data-plans, vernacular content – all these factors acting in consort have helped in amplifying social media՚s reach.
  • Facebook, LinkedIn, Twitter, WhatsApp, Instagram, You Tube are the most popular.
  • The contents can be shared in any form – videos, images, presentations, text, pdfs, GIFs etc.
  • Being used for Traffic complaint, updates and Indian Railways.
  • Some govt. agencies such as UIDAI using social media hiring channels for attracting best-in-class talent for their job vacancies.
  • LinkedIn offers two advantages – it is a publishing tool for job postings, and it also has over 500 million registered users across the world (including 62 million Indian users) .
  • Embassies and foreign consulates are active on Twitter & Facebook, engaging with each other or sharing important updates to their citizens.
  • Being used for business and industrial relations.
  • DigiLocker is meant for digitised documents & certificates.
  • UMANG is like a gateway (or a directory) to multiple government services.

Localization through AI

  • Changes have started in the very face of local language technologies, products, tools, services and features through Artificial Intelligence.
  • Virtual assistants such as Google Assistant now understand verbal commands given in Hindi.
  • Cortana, the virtual assistant that comes with Windows 10, is yet to understand spoken commands in Indian languages, it can translate text from English to Hindi, Bangla, Tamil, Urdu and many other languages.
  • To enrich the products IT organizations are now leveraging the power of artificial intelligence.
  • Developers have been able to simplify and augment user experiences and facilitate better productivity for Indian language users.
  • Innovative user-device interactions.
  • Access to intelligent technologies, many of them running in the cloud, on platforms and suites such as Windows, Android, Office 365 and Google Docs.
  • Language agnostic computing is one important aspect of digital inclusion.
  • AI enabled experiences inside the operating system will be very useful to non-Hindi speakers such as tourists and businessmen apart from common PC users.

Presentations Break Language Barriers

  • With the help of Presentation Translatorplugin from Microsoft one can translate Power Point presentations from English to Hindi? Or into Tamil, Bangla and Urdu? In seconds.
  • Plugin can also generate automated live captions in an Indian language as we speak in English or any other supported world language.
  • Microsoft Translator app on Android and iOS can recognize and translate content from typed or printed text, spoken word and even from photos.
  • Microsoft Translator can promptly translate the Russian or Mandarin text inside the photo into Hindi.
  • Google՚s Indic Keyboard can recognize Hindi handwriting.
  • Windows now has a Handwriting panel that too can do the trick.

Screen Reader Connects with Hindi

  • The screen reader from Microsoft, can speak Hindi.
  • It is an important development from the local language perspective but also from the standpoint of people with disability.
  • The application can read out commands, menus and text on the screen besides explaining the desktop environment it operates in.
  • Accessible tools such as Narrator, with their ability to narrate text in Hindi, will make an empowering impact on the lives of common local language users and not just people with disability.

Predicting Thoughts

  • The intelligent apps bring artificial intelligence to your phone keyboard as it learns from your actions and predicts the next word we are about to type.
  • The app works in 24 Indian languages including Hindi and can save you the effort of typing a few hundred characters every day.
  • Since the launch of Project Bhasha in 1998, Microsoft has been working with Indian languages for over two decades.
    • Allowing users to input localized text easily and quickly using the Indian Language Input tool.
    • The company has recently made available the Microsoft Indian language Speech Corpus, offering speech training and test data for Telugu, Tamil and Gujarati.
    • Recently Microsoft announced support for email addresses in multiple Indian languages across most of its email apps and services.
    • With the latest windows update Microsoft has added Tamil 99 virtual keyboard to Windows 10.
    • It provides people access to technology in their native language through its global Local Language Program (LLP) .
    • Language Interface Packs for Indian Languages:
      • Hindi
      • Kannada
      • Bengali
      • Malayalam amongst others

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