Sustainable Fashion Project SU.RE Launched (Download PDF)

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The Union Minister for Textiles launched Project SURE on 22 August 2019 on the occasion of Lakmé Fashion Winter/Festive 2019 held in Mumbai, Maharashtra. The aim is to promote sustainable fashion contributing towards a clean environment.

Image shows of Sustainable Fashion Project SU.RE Launched

Image Shows of Sustainable Fashion Project SU. RE Launched

Image shows of Sustainable Fashion Project SU. RE Launched

SU. RE Project Objectives & Features

  • SURE is a significant effort by the apparel industry towards gradually introducing a wider framework so as to establish critical sustainability goals for the industry.

  • The Indian fashion industry will be aligned with a sustainable pathway apart from contributing towards a clean environment initiative.

  • The Indian fashion industry will be aligned with a sustainable pathway apart from contributing towards a clean environment initiative to communicate the sustainability initiatives effectively to consumers and media through online and physical stores. This also includes product tags/labeling, social media, advertising campaigns and events.

  • The Participating agencies include Clothing Clothing Manufacturers Association of India (CMAI), United Nations in India, and IMG Reliance apart from the organisers of the Lakme Fashion Week.

  • The project driven work is being carried out by CMAI along with IMG Reliance (Leader in Sustainable Fashion).

  • This initiative is expected to help industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.

Signatories of the Project

The signatory fashion and retail brands like Future Group Aditya Birla Retail, Shoppers Stop, Arvind Brands, Max, Lifestyle, Raymond, House of Anita Dongre, Westside, Spykar, Levis, Bestsellers and Trends are determined to source or utilize substantial portion of their total consumption using sustainable raw materials and processes by 2025.

- Published/Last Modified on: September 19, 2019

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