Swachh Bharat Abhiyan


For a country like India with huge population, cleanliness is one of the most important concerns. For this reason, our Prime Minister, Narendra Modi on 2nd October 2014 at Rajghat, New Delhi, on the 145 birthday of Mahatma Gandhi, officially launched the campaign known as Swachh Bharat Abhiyan.  It is India’s biggest ever cleanliness drive. Around 3 million government schools, colleges, and employees of India participated in this event.

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan

The Objectives and Needs of Swachh Bharat Abhiyan

  • People Involvement: Every person of the country should play an active role in this event till the goal of cleanliness and sanitation is achieved.
  • Swachh Bharat Abhiyan aims for the real development of a country, which is only possible when there is proper sanitation and healthy atmosphere.
  • Manual scavenging and open defecation has to be stopped.
  • In the long run this is the only way to make India free from diseases like cholera and typhoid. Also the vector diseases like malaria and dengue.

Swachh Bharat Abhiyan in Different Places

This event is being taken sportingly all over India- schools, colleges, villages and in urban areas

Swachh Bharat Abhiyan in Schools and Colleges Levels

  • To build a perfect nation, one should start investing on its younger population. This holds true for this mission too. There is no better place than schools and colleges to motivate the younger India to take a step forward for this cleanliness.
  • In all the Kendriya Vidhyalayas and Navodaya Vidhyalayas, the government had already run the campaigns. In every schools and colleges this campaign started right from the very moment when the campaign was launched formally during the month of October 2014.
  • The students were made aware of the importance of the ways of cleanliness and healthy lifestyle. The volunteers and officials of Swachh Bharat Abhiyan made the students participate in this campaign too.

Swachh Bharat Abhiyan in Urban Areas

  • Compared to rural areas, the per capita land used by the people residing at urban areas is quite low.
  • Urban areas lack the resources to maintain the environment naturally and require even more attention to cleanliness and waste management.
  • There are more than a crore households living in urban areas, which is why cleanliness and sanitation to such an extent required in urban areas.
  • Community toilets would be developed and maintained in urban areas like slums; individual toilets are not possible due to lack of sufficient space.

Swachh Bharat Abhiyan in Village

  • Defecation is still India’s core sanitation problem. This mission is expected to spend substantial funds in rural areas to fund sanitation and garbage management.
  • As said above, people participation and education is vital to this this mission because merely allocation of fund would not help dealing with these problems. 

Objectives of Gramin Swachh Bharat Abhiyan

  • To make sure that citizens of the country enjoy a healthy and fulfilled life.
  • Create proper awareness by educating people and motivating them to keep their surroundings clean.
  • Bring advanced environmental sanitation system, which is missing in rural areas and in big cities too.

 Allocation for Swachh Bharat Mission

Allocation for Swachh Bharat Mission

Allocation for Swachh Bharat Mission








Overall Target


Individual Household Toilets





1.04 crore


Community And Public Toilets





5.08 lakh


Solid Waste Management

A) Achievement Of 100% Collection And Transport





To achieve scientific waste management in 4011 cities for 30.6 crore people

b) Achievement of 100% processing and disposal.





Finance of Swachh Bharat Abhiyan

  • Swachh Bharat Abhiyan was funded and technically supported by the World Bank. 
  • This event is expected to cost over $ 9.2 billion US dollars. 
  • Government of India and the World Bank signed a US$1.5 billion loan agreement on 30th March 2016 for this mission to support India’s sanitation initiative.
  • The World Bank will also fund a parallel $25 million technical assistance for selecting capable states in implementing community-led change programmers.


Prime Minister, Narendra Modi selected 16 public figures to propagate this campaign:

  • Sachin Tendulkar                                                        
  • Priyanka Chopra                                                                                                                     
  • Baba Ramdev                                                          
  • Salman Khan                                                             
  • Shashi Tharoor                                                          
  • Team of Tarak mehta ka ooltah chashmah          
  • Mridula Sinha
  • Kamal Hasan

Brand Ambassadors

  • Venkaiah Naidu listed brand ambassadors in various fields:
  • Rajyogini Brahmakumari Dadi Jankiji
  • Pawan Kalyan
  • S. P. Balasubrahmanyam
  • Amala
  • K. Kavitha
  • Gunupati Venkata Krishna Reddy
  • Suddala Ashok Teja
  • Pullela Gopichand
  • Humpy Koneru
  • Galla Jayadev
  • Nithin
  • V. V. S. Laxman
  • J. Rameshwar Rao
  • Shivlal Yadav
  • B. V. R. Mohan Reddy
  • Lakshmi Manchu

On 2 October 2014, Prime Minister Modi nominated nine people including

  • Comedian Kapil Sharma
  • Former captain of Indian cricket team Sourav Ganguly
  • Former IPS officer Kiran Bedi for taking forward his ‘Swachh Bharat Abhiyaan’
  • Padmanabha Acharya, Nagaland Governor
  • Sonal Mansingh, classical dancer
  • Ramoji Rao of Eenadu group
  • Aroon Purie of the India Today group

He also nominated some organisations, including the Institute of Chartered Accountants of India, Eenadu and India Today besides dabbawala of Mumbai, who deliver home-made food to lakhs of people in the city.

On 8 November 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for the state.

  • Akhilesh Yadav
  • Swami Rambhadracharya
  • Manoj Tiwari
  • Mohammad Kaif
  • Deviprasad Dwivedi
  • Raju Srivastava
  • Suresh Raina
  • Kailash Kher

More than 3 million government employees and school and college students are to participate in the event. 

This event would end in the year 2019, on 150th birthday of The Father of our nation, Mahatma Gandhi. At that time we can expect a cleaner and healthier India.

- Published/Last Modified on: September 22, 2016