Swachh-Nirmal Tat Abhiyaan (Download PDF)


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Swachh-Nirmal Tat Abhiyaan is launched under the Union Ministry of Environment Forest and Climate Change (MoEF&CC) to create awareness about drive and cleanliness program in 50 identified beaches. The beaches were identified from 10 coastal States/UTs these are Andhra Pradesh, Kerala, Tamil Nadu, Karnataka, Goa, Odisha, Gujarat, Daman and Diu, Maharashtra and Pondicherry.

Swachh-Nirmal Tat Abhiyaan

Swachh-Nirmal Tat Abhiyaan

Swachh-Nirmal Tat Abhiyaan


  • The main objective of the program is to make coastal areas clean across the country.

  • Creating awareness among the citizens to save Marine creatures, Oceans from plastic, Industrial waste and harmful substances.

  • After consulting the state governments the campaign will be organized on the beaches.

  • Local school/college students of Eco clubs volunteers, district Administrators, and local communities will be participating in the program.

  • Environment ministry official will be monitoring the implementation of the program.

  • Environment Education Division of the Ministry and Society of Integrated Coastal Management (SICOM) will coordinate the program in 50 beaches.

  • Cleanliness cleaning activity will be held in one kilometer stretch of the beach in 2 hours a daily basis.

  • The best three beaches will be awarded and the certification of appreciation for all the participating Eco-clubs.

Society of Integrated Coastal Management (SICOM)

  • It was established under the Ministry of Environment Forest and Climate Change (MoEF&CC).

  • The main objective is to support the integrated coastal zone management activities in India.

  • To promote R&D initiatives in management of coastal areas.

- Published/Last Modified on: December 19, 2019

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