Commerce Sample Questions Marketing Management IAS

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  1. Define marketing.

  2. Define marketing management.

  3. Explain the evaluation of marketing.

  4. What are main concepts of marketing?

  5. Define marketing mix.

  6. Define marketing environment.

  7. What are main elements of consumer behavior?

  8. Explain market segmentation.

  9. Define product decisions.

  10. Explain pricing decisions.

  11. Explain distribution decisions.

  12. Explain promotion decisions.

  13. Explain marketing planning, organization and control.

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