Cultural Studies Key English YouTube Lecture Handouts
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8 Key Concepts
- Representation
- Materialism
- Non-reductionism
- Articulation
- Power
- Popular Culture
- Text and Readers
- Subjectivity and Identity
Representation
- World is socially constructed
- Meaning is produced in different contexts
- It involves use of language, signs and images
- Beverage – Party
- Motorcycle – Means of transport
Materialism
- Modern industrialized economies and media cultures
- Profit-motivated corporations
- Cultural materialism
Non- Reductionism
- Each culture is viewed as having its own particular meanings, rules and practices
- Class, gender, sexuality, race, nation, as well as ethnicity have their own specifics
Articulation
- Links cultural or social phenomena
- ‘Putting together’
- Formation of temporary unity
Power
- Imposing one՚s will on others
- Media
- Pervading at every level of social relationships
- Subordinated groups, mainly class, and then race, gender, age group, nations
Popular Culture
- Subordination takes place due to coercion, as well as consent.
- Grounds on which this consent is obtained or lost
- Ideology
- Hegemony
Text and Reader
- Text refers to written word as well as the practices signified
- No same meaning
- Meaning is produced by the interplay of text and reader
Subjectivity and Identity
- Identity is the sense of self
- Role of Media
Chapters:
0: 00 Cultural Studies- Key Concepts
0: 25 8 Key Concepts
0: 53 Representation
3: 30 Materialism
4: 50 Non- Reductionism
6: 20 Articulation
7: 42 Power
8: 46 Popular Culture
10: 22 Text and Reader
12: 10 Subjectivity and Identity
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✍ Manishika