NCERT Class 7 Political Science Chapter 6: Understanding Media YouTube Lecture Handouts
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NCERT Class 7 Political Science Chapter 6: Understanding Media
Link B/W Media & Technology
- Media: Plural form of βmediumβ - various ways through which we communicate in society β means of communication
- Mass Media: Media that can reach masses β TV, radio, newspaper
Technology
- Technology that mass media uses keeps changing
- Newspaper, TV, radio β reach masses
- Print Media & Broadcast (widely transmitted) or electronic media
- Now to internet
- Technology getting modern β improve sound and image quality
- TV images travel by satellites & cables
- Sitting in India β see a storm that hits USA
- TV has made the world closer & smaller
Cost
- Some technologies are expensive
- Lights, cameras, sound recorders, transmission satellites
- Newsreader in news studio β camera & light
- Mass media earns money by advertising different things like cars, chocolates, clothes, mobile phones etc.
Media & Democracy
- Provide news & discuss events (e. g. , crackdown on polluting factories & closure of factories cause unrest)
- Write letter to minister
- Organize public protest (large number of people come together) , signature campaign
- Ask govt. to rethink its program
- Independent media β no one should control and influence the news coverage, reliable information and is not biased
- This is not reality. Why? Control that govt. has on media (censorships) β Censorship occurred in emergency 1975 - 77
- Govt. censors the film but no censorship on news β still no balanced story is provided
How TV Works
- Window to the world
- Earn from advertisement cost
- MediaΥs continual need for money and its links to advertising β it doesnΥt report against those who fund & now not independent as has close links to business
- It focusses on one side of story to make it interesting β more public support
Set Agendas
- Media sets the agenda β influence our lives & shape the thoughts
- Decide stories
- Decide what is noteworthy
- E. g. , published reports for pesticides in cola drinks
- What needs to be focused? Safe drinking water, demolition of slums
- Khabar Lahriya: Fortnightly by 8 Dalit women in Chitrakoot district, UP in Bundeli language. 8-page newspaper reports on Dalit issues and cases of violence against women and political corruption.
- Censorship: Government can prevent media from publishing certain news
β Mayank