LSAT 2007: Writing Sample Topic
The scenario presented below describes two choices, either one of which can be supported on the basis of the information given. Your essay should include both the choices, choosing one as superior over others and thereby argumentation. There is no “right” or “wrong” choice: a reasonable argument can be made for either.
BLZ Stores which is an established men's clothing retailer chain having its store in a major metropolitan area, is devising a plan for expansion. Below are given two criteria. Using the facts below, write an essay in which you argue for one of the following plans over the other.
- The company wants to increase its profits.
- The company wants to ensure its long-term financial stability.
The “national plan” is to increase the profits dramatically by opening a large number of men's clothing stores throughout the country over a short period of time. In doing this, the company would incur considerable debt. It would also have to greatly increase staff and develop national marketing and distribution capabilities. Many companies have been successful at this strategy while others have lead to tremendous loss. BLZ faces a lot of competition in its home town and also is not very known brand. However people who know about it have a positive attitude towards the brand.
The “regional plan” is to increase the number and size of stores in the company's home region and upgrade their facilities, product quality, and service. This could be achieved for the most part with existing cash reserves. These upgrades would generally increase the prices that BLZ charges. In one trial store in which such changes were implemented, sales and profits have increased. The local population is growing. BLZ enjoys strong customer loyalty. Regional expansion could be accomplished primarily using BLZ's experienced and loyal staff and would allow continued reliance on known and trusted suppliers, contractors, and other business connections.