Marketing Evolution, Meaning Management YouTube Lecture Handouts

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Marketing

Meaning

  • Every activity performed to deliver customer a value for its products or services is marketing.
  • It includes pricing, promotion, distribution, and product.
  • Taking each element individually leads to marketing myopia

Evolution of Marketing

  • The Production Concept: Focused on production as much quantity as one can.
  • The Product Concept: Focused on producing quality products.
  • The Selling Concept: Focused predominantly on promotion
  • The Marketing Concept:
    • Currently in use
    • Focus on customer value

What All Can be Marketed?

All Can be Marketed

Chapters

0: 00 Marketing

0: 30 Meaning of Marketing

2: 00 Evolution of Marketing

5: 25 What All Can Be Marketed?

8: 12 Summary

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