Multiple Choice Questions for Marketing Aptitude Part 4
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Q.52 Which of the following cost may be used for pricing decision?
- fixed cost
- variable cost
- average cost
- all of these
Answer: 4
Q.53 Which one of the following is not method of selling prices?
- cost plus pricing method
- marginal cost pricing method
- break-even-pricing method
- first in-first out cost method
Answer: 4
Q.54 “price policies provide the guidelines within which pricing strategy is formulated and implemented” who said it?
- Cundiff and still
- P. Kataler
- Scoffe
- All of these
Answer: 1
Q.55 Which one of the formula may be used for setting prices under plus pricing method?
- Selling price = Unit total cost + desired unit profit
- Selling price = Unit total cost + profit
- Selling price = Unit total cost + selling expenses
- None of these
Answer: 1
Q.56 Discount policies covers________
- Cash discount policy 2. Trade discount policy
- quantity discount policy
- all of these
Answer: 4
Q.57 An appropriate pricing policy has a positive impact on profit making and
- Sales realisation
- Controlling
- purchasing
- none of these
Answer: 1
Q.58 Which of the following is included understorey retailers?
- departmental store
- super markets
- discount store
- all of these
Answer: 1
Q.59 A departmental store offers a wide range of products in an organised fashion and is easily accessible to the________
- consumers
- firm
- governments
- suppliers
Answer: 1
Q.60 Super markets are retail stores which handle relatively a large volume of goods and services at________ cost, high margin principle of retailing.
- high cost
- low cost
- no profit-no loss
- none
Answer: 2
Q.61 The catlog stores is new generation super stores which deal with a variety of goods and services of
- low range
- wide range
- firm
- none of these
Answer: 2
Q.62 The exclusive stores involves________
- Single line store
- Limited line stores
- Super speciality stores
- All of these
Answer: 4
Q.63 Which of the following is included understorey retailers?
- superstore
- hyper markets
- convenience store
- all of these
Q.64 The advantage of a high profit under the value pricing approach is ________ in the long run when there is a consumer segmentation for the product with a high recognition.
- anticipated
- inspired
- motivated
- oriented
Answer: 1
Q.65 Advertising is an instrument ________ which is applied in practice both as a science and an art generated by creative devices.
- Marketing
- Firm
- Salesmen
- All of these
Answer: 1
Q.66 The environmental factors of advertising are
- social and cultural factors
- legal factors
- economic factors
- all of these
Answer: 4
Q.67 Which of the following functions covers under advertising classification?
- product advertising
- primary advertising
- selective advertising
- all of these
Answer: 1
Q.68 Which cost are known as periodical cost?
- fixed cost
- total cost
- variable cost
- sunk cost
- all
Answer: 1
Q.69 The process of advertising in business begins with market situation analysis conducted to assess the marketing ________ for the product in the existing state of business in the market
- opportunities
- accessibility
- difficulty
- functioning
Answer: 1