NCERT Class 7 Political Science Chapter 7: Understanding Advertising YouTube Lecture Handouts

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NCERT Class 7 Political Science Chapter 7: Understanding Advertisements

Where We Get Advertisements?

  • TV
  • Radio
  • Newspapers
  • Hoardings
  • Taxis & Rickshaws

What Advertisements Do?

  • Draw attention to Products
  • Describe the product
  • Create interest to buy the product

Branding

  • Builds Brand: Stamping product with particular name & sign
  • Branding differentiates it from other products
  • Pulses are sold as: Urad, Moong, Tur (now 24 Organics or Top Taste Daal – branding)
  • Convince to use that product – either as value or taste (in above example)
  • Helps to bring special value to the product
  • Helps to give an appealing image
  • People judge others based on brands used
  • Branded pulses would cost more than loose pulses – cost of packaging & advertising included – no more insects, no more requirement to seal, longer shelf life
  • Linking personal emotions to advertisements help to increase sales
  • Publicized by film stars or heroes – links to lifestyle of rich
  • Lifestyle: people՚s lives being identified by the products they own, the clothes they wear, the places they eat in, etc.
  • Patanjali – Popularized by Baba Ramdev (Indigenous Brand) – comparing prices

What the Reality?

  • A popular model may charge β‚Ή 5 lakh or more per advertisement
  • The telecast rate for a 30 second advertisement on a major TV channel is β‚Ή 1.65 lakh.
  • Cost of bringing out a quarter page color advertisement in a leading newspaper is β‚Ή 8.36 lakh.
  • Costs a lot of money
  • Only large companies can advertise
  • Homemade industries – cannot advertise – sell in weekly markets
  • Packaged product negatively affects the small business - quality
  • Creates lack of respect for poor and small industries
  • Those who cannot afford to buy feel unhappy or bad
  • These usually focus on lives of rich – equality in society is not matched
  • Plays strong influence on daily lives

How is Advertisement Made?

  • Not easy
  • Lot of market research is involved
  • After seeing advertisement – person must intent to buy
  • Associate them

✍ Mayank