Multiple Choice Questions for Marketing Aptitude Part 5

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Q. 70 Advertising process involves ________

  1. target audience
  2. media strategy
  3. media use plan
  4. research
  5. all

Answer: 5

Q. 71 Cost data are need to make decisions such as ________

  1. pricing
  2. volume
  3. make or by
  4. replacement
  5. all

Answer: 5

Q. 72 Cost is________

  1. a foregoing or sacrifice
  2. measured in monetary terms
  3. incurred or potentially to be incurred
  4. to achieve a specific purpose
  5. all of these

Answer: 5

Q. 73 Expired cost, the monetary value of the resources that have a already been used in________

  1. Producing cost
  2. Producing revenue
  3. Producing unit
  4. Goods
  5. None

Answer: 2

Q. 74 When costs are accumulated for an organizational unit or department, it is called________

  1. A cost centre
  2. A cost benefit
  3. cost of production
  4. unit
  5. none of these

Answer: 1

Q. 75 ________ costs are those cost items which cannot be traced or identified directly with a cost object.

  1. direct costs
  2. fixed costs
  3. indirect costs
  4. full costs
  5. total costs

Answer: 3

Q. 76 The sum of direct materials cost, direct labour cost and factory overhead is called________

  1. full cost
  2. factory cost
  3. total factory cost
  4. all of these
  5. none

Answer: 4

Q. 77 ________ costs are those cost items which can be traced logically and conveniently, in their entirety, to a cost object.

  1. direct costs
  2. indirect costs
  3. fixed costs
  4. make cost
  5. none

Answer: 1

Q. 78 The sum of direct materials and direct labour costs is called

  1. prime cost
  2. factory cost
  3. overhead cost
  4. value of stock
  5. full cost

Answer: 1

Q. 79 When products have been manufactured and are on saleable condition, the selling function________

  1. starts
  2. drop
  3. reduced
  4. increased
  5. none

Answer: 1

Q. 80 ________ costs are those costs which are incurred to perform the marketing functions.

  1. distribution costs
  2. full costs
  3. sale of goods
  4. total cost
  5. transfer cost

Answer: 1

Q. 81 Order-getting costs are incurred to affect________

  1. sales of product
  2. cost of product
  3. distribution cost
  4. transfer cost

Answer: 1

Q. 82 When total cost changes in direct proportion to changes in volume, it is called a________

  1. variable cost
  2. fixed cost
  3. full cost
  4. total cost
  5. sunk cost

Answer: 3

Q. 83 When fixed cost remains non-variable to changes in volume, it is called a ________

  1. variable cost
  2. full cost
  3. fixed cost
  4. transfer cost

Answer: 3

Q. 84 Distribution costs are also called________

  1. marketing costs
  2. selling costs
  3. full costs
  4. (1) & (2) are both

Answer: 4

Q. 85 Those cost items which attach or cling to units of finished goods are called________

  1. product costs
  2. full costs
  3. fixed costs
  4. variable costs
  5. none of these

Answer: 1

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