Multiple Choice Questions for Marketing Aptitude Part 4

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Q. 52 Which of the following cost may be used for pricing decision?

  1. fixed cost
  2. variable cost
  3. average cost
  4. all of these

Answer: 4

Q. 53 Which one of the following is not method of selling prices?

  1. cost plus pricing method
  2. marginal cost pricing method
  3. break-even-pricing method
  4. first in-first out cost method

Answer: 4

Q. 54 “price policies provide the guidelines within which pricing strategy is formulated and implemented” who said it?

  1. Cundiff and still
  2. P. Kataler
  3. Scoffe
  4. All of these

Answer: 1

Q. 55 Which one of the formula may be used for setting prices under plus pricing method?

  1. Selling price = Unit total cost + desired unit profit
  2. Selling price = Unit total cost + profit
  3. Selling price = Unit total cost + selling expenses
  4. None of these

Answer: 1

Q. 56 Discount policies covers________

  1. Cash discount policy 2. Trade discount policy
  2. quantity discount policy
  3. all of these

Answer: 4

Q. 57 An appropriate pricing policy has a positive impact on profit making and

  1. Sales realisation
  2. Controlling
  3. purchasing
  4. none of these

Answer: 1

Q. 58 Which of the following is included understorey retailers?

  1. departmental store
  2. super markets
  3. discount store
  4. all of these

Answer: 1

Q. 59 A departmental store offers a wide range of products in an organised fashion and is easily accessible to the________

  1. consumers
  2. firm
  3. governments
  4. suppliers

Answer: 1

Q. 60 Super markets are retail stores which handle relatively a large volume of goods and services at________ cost, high margin principle of retailing.

  1. high cost
  2. low cost
  3. no profit-no loss
  4. none

Answer: 2

Q. 61 The catlog stores is new generation super stores which deal with a variety of goods and services of

  1. low range
  2. wide range
  3. firm
  4. none of these

Answer: 2

Q. 62 The exclusive stores involves________

  1. Single line store
  2. Limited line stores
  3. Super speciality stores
  4. All of these

Answer: 4

Q. 63 Which of the following is included understorey retailers?

  1. superstore
  2. hyper markets
  3. convenience store
  4. all of these

Q. 64 The advantage of a high profit under the value pricing approach is ________ in the long run when there is a consumer segmentation for the product with a high recognition.

  1. anticipated
  2. inspired
  3. motivated
  4. oriented

Answer: 1

Q. 65 Advertising is an instrument ________ which is applied in practice both as a science and an art generated by creative devices.

  1. Marketing
  2. Firm
  3. Salesmen
  4. All of these

Answer: 1

Q. 66 The environmental factors of advertising are

  1. social and cultural factors
  2. legal factors
  3. economic factors
  4. all of these

Answer: 4

Q. 67 Which of the following functions covers under advertising classification?

  1. product advertising
  2. primary advertising
  3. selective advertising
  4. all of these

Answer: 1

Q. 68 Which cost are known as periodical cost?

  1. fixed cost
  2. total cost
  3. variable cost
  4. sunk cost
  5. all

Answer: 1

Q. 69 The process of advertising in business begins with market situation analysis conducted to assess the marketing ________ for the product in the existing state of business in the market

  1. opportunities
  2. accessibility
  3. difficulty
  4. functioning

Answer: 1

Frequently Asked Questions (FAQs)

  • . Benchmark means____________

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    1 Answer

    Benchmarking is a process of measuring the performance of a company՚s products, services, or processes against those of another business. You can visit Management Paper II Topic Wise for important notes, practice questions and answers along with video lectures on Management.

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