Multiple Choice Questions for Marketing Aptitude Part 5
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Q.70 Advertising process involves ________
- target audience
- media strategy
- media use plan
- research
- all
Answer: 5
Q.71 Cost data are need to make decisions such as ________
- pricing
- volume
- make or by
- replacement
- all
Answer: 5
Q.72 Cost is________
- a foregoing or sacrifice
- measured in monetary terms
- incurred or potentially to be incurred
- to achieve a specific purpose
- all of these
Answer: 5
Q.73 Expired cost, the monetary value of the resources that have a already been used in________
- Producing cost
- Producing revenue
- Producing unit
- Goods
- None
Answer: 2
Q.74 When costs are accumulated for an organizational unit or department, it is called________
- A cost centre
- A cost benefit
- cost of production
- unit
- none of these
Answer: 1
Q.75 ________ costs are those cost items which cannot be traced or identified directly with a cost object.
- direct costs
- fixed costs
- indirect costs
- full costs
- total costs
Answer: 3
Q. 76 The sum of direct materials cost, direct labour cost and factory overhead is called________
- full cost
- factory cost
- total factory cost
- all of these
- none
Answer: 4
Q.77 ________ costs are those cost items which can be traced logically and conveniently, in their entirety, to a cost object.
- direct costs
- indirect costs
- fixed costs
- make cost
- none
Answer: 1
Q.78 The sum of direct materials and direct labour costs is called
- prime cost
- factory cost
- overhead cost
- value of stock
- full cost
Answer: 1
Q.79 When products have been manufactured and are on saleable condition, the selling function________
- starts
- drop
- reduced
- increased
- none
Answer: 1
Q.80 ________ costs are those costs which are incurred to perform the marketing functions.
- distribution costs
- full costs
- sale of goods
- total cost
- transfer cost
Answer: 1
Q.81 Order-getting costs are incurred to affect________
- sales of product
- cost of product
- distribution cost
- transfer cost
Answer: 1
Q.82 When total cost changes in direct proportion to changes in volume, it is called a________
- variable cost
- fixed cost
- full cost
- total cost
- sunk cost
Answer: 3
Q.83 When fixed cost remains non-variable to changes in volume, it is called a ________
- variable cost
- full cost
- fixed cost
- transfer cost
Answer: 3
Q.84 Distribution costs are also called________
- marketing costs
- selling costs
- full costs
- (1) & (2) are both
Answer: 4
Q.85 Those cost items which attach or cling to units of finished goods are called________
- product costs
- full costs
- fixed costs
- variable costs
- none of these
Answer: 1