Multiple Choice Questions for Marketing Aptitude Part 8
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Q.117 Retailing includes all activities incident to selling to the ultimate -
- Consumer
- firm
- agents
- wholesaler
Answer: 1
Q.118 Product based organisations are divided into units that specialize in marketing certain products or types of -
- product
- service
- firm
- channel
Answer: 1
Q.119 Marketing Environment systems covers -
- Marketing information system
- Monitoring and control system
- Marketing planning system
- All of these
Answer: 4
Q.120 Marketing characteristics are -
- Profit orientation
- need based marketing strategy
- product market segmentation
- All of these
Answer: 4
Q. 121 Marketing management is the process of product planning, pricing, promotion and - along with the services to generate transaction that satisfies the organisational and user objectives.
- distribution
- reward
- goals
- none of these
Answer: 1
Q. 122 Which one of the following is not theories of buying behaviour?
- Inhierent v⟋s learned motives
- Emotional v⟋s rational motives
- Consumer variable v⟋s product variable
- all of these
Answer: 4
Q.123 The Tertiary environment has a territorial phenomenon comprising of -
- demography
- economic issues
- technology
- all of these
Answer: 4
Q.124 The marketing process involves________
- human needs
- demand flow
- product
- exchange
- utility
- all these
Answer: 6
Q. 125 Customer driven consists -
- vision
- mission
- appraisal
- all of these
Answer: 4
Q.126 “Motivational research is a form of market research that attempts to discover the deepest reasons why people buy” Who said it?
- Manson and Rath
- Stanton
- Still and Scweff
- None of these
Answer: 2
Q.127 Basic needs consists -
- Physical needs like - Food, drink
- Safety needs - Insurance
- Love needs - Love with wife and child
- Goodwill⟋ reputation needs - Honour
- All of these
Answer: 5
Q.128 The procedure for segmenting the industrial markets is different than the -
- Consumer markets
- Business markets
- Industrial markets
- All of these
Answer: 1
Q.129 Which of the following statement is true?
- Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well-chosen and authentic sales environments.
- Product line - a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.
- Product-mix-the composite of product offered for sale by a firm or a business unit.
- All of these
Answer: 4