Types of Audience YouTube Lecture Handouts: Positive, Negative, Divided, Apathic for NTA (UGC)-NET
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Types of Audience: Active, Passive, Apathetic, Positive, Negative, Uninformed
Types of Audience
- Positive Audience or Sympathetic audience – hold a favorable view on the topic
- Negative audience or hostile audience – informed about your topic holds a negative view on the topic
- Divided audience – informed and half favorable and unfavorable - Persuasion (Integrate strategies for negative and positive audiences)
- Uninformed audience – unfamiliar to the topic and they have no opinion
- Apathetic audience – these are informed but not interested in the topic
- Passive audience - A passive audience is an audience that merely observes and event rather than actively responding it.
- Active audience - The active audience theory argues that media audiences do not just receive information passively but actively involved.
Positive Audience - Persuasion
- Incorporate narratives
- Rely on engaging evidence to reinforce commitment
- Use vivid language and images
- Suggest action
Negative Audience - Persuasion
- Establish credibility
- Take common-ground approach
- Visualize topic in Positive ways
- Anticipate and address objections
Divided Audience - Persuasion
- Motivate audience to learn more about topic
- Demonstrate expertise and fairness
- Use repetition and redundancy
- Keep persuasion subtle
Apathetic Audience - Persuasion
- Gain attention and interest
- Show how topic affects audience
- Display energy an dynamism
- Take a one-sided approach
✍ Manishika