What Are Advertising Types, Advantages and Dis-Advantages of Advertisement

Get unlimited access to the best preparation resource for competitive exams : get questions, notes, tests, video lectures and more- for all subjects of your exam.

What is Advertising: Types, Advantages and Dis-Advantages of Advertisement (Management)

What is Advertising?

  • Advertising is the attempt to influence the customer and their buying behavior with a selling information or message about products and services.
  • In business, the goal of advertising is to attract new customers in the market by the way of defining the target market.

Types of Advertising



  • Newspaper advertising can promote business to a wide range of customers.
  • Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.


Title: Magazine
  • Advertising in a specialist magazine reach target market quickly and easily.
  • If products need to be displayed in color then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.
  • Magazines do not usually serve a small area


  • Advertising on the radio is a great way to reach target audience.
  • If target market listens to a particular station, then regular advertising can attract new customers.
  • Listeners can find it difficult to remember what heard and sometimes the impact is lost.


  • Television has an extensive reach
  • Advertising cater to a large market in a large area.
  • Television advertisements have the advantage of sight, sound, movement and colour to persuade a customer to buy.


  • Directories list businesses by name or category
  • Customers who refer to directories often already made up to buy - they just need to decide who to buy from.

Outdoor and Transit

  • Outdoor billboards can be signs by the road or hoardings at sport stadiums.
  • Transit advertising can be posters on buses, taxis and bicycles.
  • Even the largest of billboards usually contain a limited amount of information; be difficult to read …

Direct Mail, Catalogues and Leaflets

  • Direct mail means writing to customers directly.
  • A direct mail approach is more personal
  • Catalogues, brochures and leaflets can also be distributed target area.


  • internet can be a cost-effective one which pays a way to attract new customers.
  • There are a number of ways to promote business.
  • Online
    A well-designed website can make customers to buy

Advantages of Advertising

  • Reduces Per-Unit Cost
  • Helps in Brand Building
  • Helps in Launching New Product
  • Boosts Up Existing Customers՚ Confidence in The Brand
  • Helps in Reducing Customer Turnover
  • Attracts New Customers
  • Educates the Customers

Disadvantages of Advertising

  1. Increases the costs
  2. Confuses the buyer
  3. Is sometimes misleading
  4. Only for big businesses
  5. Encourages the sale of inferior products


1. which of the type of advertisements have the advantage of sight, sound, movement and colour to persuade a customer to buy?

a. Radio

b. Television

c. Outdoor and transit

d. Direct mail

Answer: B

2. Which of the following type of advertising has posters on buses, taxis and bicycles?

a. Online advertising

b. Directories

c. Transit advertising

d. Direct mail, catalogues and leaflets

Answer: C


#types of advertising

#advantages advertising

#disadvantages of advertising

#marketing management



Developed by: