Marketing Evolution, Meaning Management YouTube Lecture Handouts
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Marketing
Meaning
- Every activity performed to deliver customer a value for its products or services is marketing.
- It includes pricing, promotion, distribution, and product.
- Taking each element individually leads to marketing myopia
Evolution of Marketing
- The Production Concept: Focused on production as much quantity as one can.
- The Product Concept: Focused on producing quality products.
- The Selling Concept: Focused predominantly on promotion
- The Marketing Concept:
- Currently in use
- Focus on customer value
What All Can be Marketed?
Chapters
0: 00 Marketing
0: 30 Meaning of Marketing
2: 00 Evolution of Marketing
5: 25 What All Can Be Marketed?
8: 12 Summary
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✍ Manishika