NCERT Class 7 Political Science Chapter 6: Understanding Media YouTube Lecture Handouts

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Image of Traditional Media And New Media

Image of Traditional Media and New Media

Image of Traditional Media And New Media

  • Media: Plural form of ‘medium’ - various ways through which we communicate in society – means of communication

  • Mass Media: Media that can reach masses – TV, radio, newspaper

Technology

  • Technology that mass media uses keeps changing

  • Newspaper, TV, radio – reach masses

  • Print Media & Broadcast (widely transmitted) or electronic media

  • Now to internet

  • Technology getting modern – improve sound and image quality

  • TV images travel by satellites & cables

  • Sitting in India – see a storm that hits USA

  • TV has made the world closer & smaller

Cost

  • Some technology are expensive

  • Lights, cameras, sound recorders, transmission satellites

  • Newsreader in news studio – camera & light

  • Mass media earns money by advertising different things like cars, chocolates, clothes, mobile phones etc.

Media & Democracy

  • Provide news & discuss events (e.g., crackdown on polluting factories & closure of factories cause unrest)

  • Write letter to minister

  • Organize public protest (large number of people come together), signature campaign

  • Ask govt. to rethink its program

  • Independent media – no one should control and influence the news coverage, reliable information and is not biased

  • This is not reality. Why? Control that govt. has on media (censorships) – Censorship occurred in emergency 1975-77

  • Govt. censors the film but no censorship on news – still no balanced story is provided

How TV Works

  • Window to the world

  • Earn from advertisement cost

  • Media’s continual need for money and its links to advertising – it doesn’t report against those who fund & now not independent as has close links to business

  • It focus on one side of story to make it interesting – more public support

Set Agendas

  • Media sets the agenda – influence our lives & shape the thoughts

  • Decide stories

  • Decide what is noteworthy

  • E.g., published reports for pesticides in cola drinks

  • What needs to be focused? Safe drinking water, demolition of slums

  • Khabar Lahriya: Fortnightly by 8 Dalit women in Chitrakoot district, UP in Bundeli language. 8-page newspaper reports on Dalit issues and cases of violence against women and political corruption.

  • Censorship: Government can prevent media from publishing certain news

Image of Big Business Houses

Image of Big Business Houses

Image of Big Business Houses

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