Grounded Theory Approach Glaser and Strauss in 1967: Data Analysis

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Grounded Theory Approach
  • Grounded theory is a systematic methodology in the social sciences involving the construction of theories through methodical gathering and analysis of data. This research methodology uses inductive reasoning, in contrast to the hypothetic-deductive model of the scientific method. The theory is “grounded” in actual data, which means the analysis and development of theories happens after you have collected the data. It was introduced by Glaser & Strauss in 1967.
  • Grounded theory studies people՚s experience and creates a theory of how that process works. It does not come from other sources.
  • Example, model to find out process of becoming a topper in university.
  • Interview is the main method of data collection.

Grounded Theory

Grounded Theory

Theoretical sampling (recruit people who are going through process of interest) , core phenomena (what is process) , casual conditions (what influenced the process) , strategies (actions in response to process) and consequences (outcomes of strategies)

Data Analysis

Data Analysis

Data analysis is done by open coding (read data and find different categories - finished and no new category can be made) , constant comparison (create new category if data does not fit into it) & Memoing (how these categories can explain the process)

Approach

Approach Theory
  • Axial coding (use code and memos to see how one relates to another - try to connect)
  • Selective coding (how theory explains core process)
  • Discriminant sampling (recruit new set of people and same set of questions on new set of people is experimented) - test and verify its validity.

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